# Long-Lasting Cooling Ice Pops The Twister Frrreeze Ice Pops Have Three Flavors in One Serving By Michael Hemsworth | Published 2026-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twister-frrreeze References: [betterretailing](https://www.betterretailing.com/br/product-news/the-magnum-ice-cream-company-announces-twister-frrreeze/) & [corporate.magnumicecream](https://corporate.magnumicecream.com/en/home.html)  The Twister Frrreeze ice pops have been announced by [The Magnum Ice Cream Company](https://www.trendhunter.com/trends/popsicle-flavor-feud) in the UK as a new product for the upcoming spring and summer seasons that prioritizes flavor, but also heat relief. The product features a [twisted composition](https://www.trendhunter.com/trends/soft-serve-ice-cream-twists) that features peach, raspberry and orange flavors swirled together to form a visual appealing profile for kids and adults alike to admire. The treat is also formulated with a long-lasting cooling sensation technology developed at the brand's research and development department that responds to Gen Z interest in multi-sensorial food experiences. Brand Manager, [Walls Refreshment](https://www.trendhunter.com/trends/nisa-5-freezer-deal), UK, The Magnum Ice Cream Company Olga Mert spoke on the Twister Frrreeze ice pops saying, "Twister Frrreeze is a fun and fruity addition to the range. Designed to catch attention in the freezer aisle and spark excitement, Twister Frrreeze brings a fun, multi-sensory, ice-cold experience that is unlike anything else on the market. We’re confident loyal Twister fans will love it, and it will attract a wider range of shoppers seeking a treat that’s full of flavour and will really help them feel cool and refreshed.” ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 44% | Activity: 53% | Freshness: 70% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Multi-sensorial Food Experiences:** Products that combine taste, texture and temperature are creating novel consumption moments that appeal to Gen Z’s desire for immersive treats. - **Long-lasting Cooling Technology:** Formulations that sustain a cooling sensation extend product functional benefits beyond flavor for heat relief during warm seasons. - **Flavor-fusion Single Servings:** Composite servings that layer multiple complementary flavors in one item are increasing perceived value and shareability among consumers. ### Industries Being Reshaped - **Frozen Confectionery:** The ice cream and novelty pops sector can leverage sensory-enhancing formulations to differentiate seasonal SKUs and capture impulse purchases. - **Food and Beverage R and D:** Ingredient science teams are positioned to develop new cooling agents and multi-phase textures that enable long-duration sensory effects. - **Grocery Retail Merchandising:** Freezer aisle presentation and SKU assortment strategies can be reimagined around visually striking, multi-flavor items that drive discovery and dwell time. ## Related on Trend Hunter - [Icy Animated Series Treats](https://www.trendhunter.com/trends/popsicle-bluey-ice-pop.md) - [Chewy Frozen Pops](https://www.trendhunter.com/trends/trolli-gummi-pops.md) - [Marshmallow-Infused Ice Creams](https://www.trendhunter.com/trends/twister-mallow.md) - [Shelf-Stable Fruit Pops](https://www.trendhunter.com/trends/ezee-freezee.md) - [Liquid-Filled Candy Ice Pops](https://www.trendhunter.com/trends/rowntrees-ice-lollies.md) - [Mythically Inspired Ice Pops](https://www.trendhunter.com/trends/unicorn-twist-pops.md) - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Icy Summertime Refreshment Menus](https://www.trendhunter.com/trends/rocket-pop-italian-ice.md)