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# Intense Flavor Pretzel Snacks
The Snyder's of Hanover Twisted Pretzel Sticks are Big in Flavor

By Michael Hemsworth | Published 2021-02-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/twisted-pretzel-sticks
References: [foodbev](https://www.foodbev.com/news/snyders-of-hanover-debuts-new-twisted-pretzel-sticks-flavours/) & [snydersofhanover](https://www.snydersofhanover.com)

The [Snyder's](https://www.trendhunter.com/trends/snyders-pretzel-cabins) of [Hanover Twisted](https://www.trendhunter.com/trends/snyders-of-hanover-hot-honey-pieces) Pretzel Sticks are one of the latest offering from the [Campbell](https://www.trendhunter.com/trends/pretzel-crisps-pumpkin-spice-white-creme)-owned brand for its range of US products that comes in response to the demand from consumers. The products come in three flavor options including Sour Cream & Onion, Jalapeño Ranch and Extreme Seasoned, which are all positioned to satisfy demand for intense flavors with complex textures. This results in a slow-baked pretzel twist that will melt in the mouth to enhance the overall complexity of the snack.

The Snyder's of Hanover Twisted Pretzel Sticks are available now for purchase at a price point of $3.89 per 12-ounce bag and come on the heels of the brand's previous milk chocolate-covered pretzel ball snack from last year.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 45% | Activity: 50% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Intense Flavor Snacks:** Opportunity for snack companies to meet consumer demand for complex flavors and textures in their snack offerings.
- **Slow-baked Snacks:** Innovative baking techniques can create a unique and enjoyable snacking experience, catering towards consumers seeking a premium snack option.
- **Chocolate-covered Snacks:** Expanding on the success of the previous chocolate-covered pretzel balls, there is an opportunity for snack companies to offer unique and indulgent chocolate-covered snack alternatives.

### Industries Being Reshaped

- **Snack Foods:** Companies in the snack industry can capitalize on the trend for intense flavors and innovative baking techniques to offer premium snack options to consumers.
- **Confectionery:** The success of chocolate-covered snacks in the snack industry presents an opportunity for chocolate and confectionery companies to introduce new chocolate-covered snack products.
- **Food Retail:** Food retailers can take advantage of the trend for intense flavor snacks and premium slow-baked snacks by adding new products to their snack offerings to attract more customers.

## Related on Trend Hunter

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