# Contorted Models Gisele Bundchen and Kate Moss All Twisted Up for Versace By lourdes sanchez bayas | Published 2009-01-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/twisted-models-for-publicity-gisele-bundchen-and-kate-moss-for-versace References: [fashionologie](http://www.fashionologie.com/2654241) & [teamsugar](http://teamsugar.com/slides/tags/Kate) Donatella Versace seems committed to starting the new year with a loud bang. Intent on boosting the sale of Versace’s many products, the Italian fashion designer tapped two of the biggest names in the fashion industry; she has hired the luscious Brazilian bombshell Gisele Bundchen and the controversial, but still much sough after, British super model Kate Moss to [star in her campaigns](https://www.trendhunter.com/trends/winter-2025-campaign). Both [uber](https://www.trendhunter.com/trends/uber-eats-marketplace) models were shot with an enchanting and dreamy body of water in the background. Gisele, who is clad in a white dress, is depicted in a very awkward and peculiar pose which makes her look strangely twisted and contorted. These three images for Versace’s Spring 2009 campaign are the first ones to hit the glossies. Keep a look out for more quirky pictures to come out of this [whimsical print campaign](https://www.trendhunter.com/trends/contemporary-femininity), which was shot by the incredibly talented fashion photographer Mario Testino. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 75% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Contorted Models:** Ads featuring models in unusual, awkward poses to grab attention and increase sales of products. - **High-profile Models:** High-profile models being used in advertising campaigns to boost brand recognition and sales. - **Whimsical Print Campaigns:** Whimsical, dreamy print campaigns that use unusual concepts to grab attention. ### Where This Applies - **Fashion Industry:** Fashion industry companies that want to create buzz around their products and increase sales by using unique advertising strategies. - **Advertising Industry:** Advertising agencies that want to help clients increase brand recognition and drive sales through unconventional advertising campaigns. - **Photography Industry:** Photography businesses that specialize in fashion photography for print campaigns that aim to grab attention with unusual concepts and styles. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)