# Twisted Mobile Phone BenQ-Siemens Snaked By TechnoGadget | Published 2007-02-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/twisted-mobile-phone-benq-siemens-snaked References: [tecnocientista.info](http://tecnocientista.info/noticia_detalhe.asp?cod=597) & [coolest-gadgets](http://www.coolest-gadgets.com/20070206/concept-mobile-phones/#more-4198) It seems that the hottest trend to make advertising about a brand is to start advanced, occasionally weird-looking product concepts. Cellphone companies are actually spending a lot into [concept models](https://www.trendhunter.com/trends/minimalist-phone-concept). [BenQ](https://www.trendhunter.com/trends/benq-pd2732u)-[Siemens](https://www.trendhunter.com/trends/siemens-xcelerator) is unveiling their very creative model called Snaked, a phone for women. Instead of being carried, it is twisted around the wrist or around the arm. It has the usual Multimedia features and also the function to monitor the heartbeat and other physical conditions of the owner as he exercises. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Advanced Product Concepts:** Exploring unconventional and innovative product designs and functionalities for branding purposes. - **Wearable Devices:** Integrating technology into fashion accessories for added convenience and personalization. - **Health Monitoring Technology:** Developing devices that can monitor biological and physical conditions to promote wellness and fitness. ### Who This Affects Most - **Cellphone Manufacturing:** Creating unique and eye-catching phone designs to appeal to different consumer segments. - **Fashion and Accessories:** Incorporating technology into wearable accessories to enhance functionality and style. - **Health and Fitness:** Integrating health monitoring features into portable devices to provide users with real-time health data and insights. ## Related on Trend Hunter - [Posh Pill-Shaped Smartphones](https://www.trendhunter.com/trends/nokia-infinity-pro.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md) - [Industrial Smartphone Concepts](https://www.trendhunter.com/trends/braun-what-if-phone.md) - [Malleable Wearable Smartphones](https://www.trendhunter.com/trends/motorola-adaptive-display-concept.md) - [Flexible Folding Concept Phone](https://www.trendhunter.com/trends/flex-in-out-flip.md) - [Hourglass-Shaped Phone Concepts](https://www.trendhunter.com/trends/meti.md) - [Innovative Size-Changing Phones](https://www.trendhunter.com/trends/motorola-rizr.md)