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# Tangled Cord Lamps
The Twisted Light by Vidame Creation is like a Tangled Phone Cord

By Jessica Marcel | Published 2010-01-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/twisted-light
References: [design-milk](http://design-milk.com/the-twisted-light-by-vidame-creation/) & [vidamecreation](http://www.vidamecreation.com/)

Design Milk likens Vidame Creation’s [Twisted Light](https://www.trendhunter.com/trends/twisted-house1) to a tangled phone cord. While most people find that twisted phone cord annoying (“found” that cord annoying? I have a feeling there are teenagers who don’t know what a phone cord is), the Twisted Light embraces that design and takes the phone out of the equation.

The Twisted Light incorporates a bulb wrapped up in a tangled phone cord. For more from Vidame Creation, check out the links below.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 2% | Activity: 35% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Unconventional Design:** Disruptive innovation opportunity: Explore innovative designs that challenge traditional norms and embrace unconventional aesthetics.
- **Retro Nostalgia:** Disruptive innovation opportunity: Tap into the nostalgia market by creating products that evoke fond memories of the past.
- **Hybrid Functionality:** Disruptive innovation opportunity: Combine unexpected elements to create products that serve multiple purposes and surprise consumers.

### Who This Affects Most

- **Lighting:** Disruptive innovation opportunity: Rethink lighting fixtures and incorporate unique and playful designs to create a memorable user experience.
- **Home Decor:** Disruptive innovation opportunity: Integrate retro-inspired designs into home decor products to cater to consumers seeking nostalgic aesthetics.
- **Consumer Electronics:** Disruptive innovation opportunity: Merge retro and modern technology to produce consumer electronics that stand out in a crowded market.

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