# Cold-Pressed Margarita Mixers Twisted Alchemy Introduced New, Ultra-Premium Juices By Laura McQuarrie | Published 2026-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twisted-alchemy-whole-foods-market References: [prnewswire](https://www.prnewswire.com/news-releases/twisted-alchemy-expands-at-whole-foods-market-launches-new-products-for-summer-2026-302773834.html) & [twistedalchemy](http://www.twistedalchemy.com)  As of mid-May, craft beverage brand [Twisted Alchemy](https://www.trendhunter.com/trends/twisted-alchemy) is expanding into select [Whole Foods Market Stores](https://www.trendhunter.com/trends/daily-dose-drinks), and it's introducing a trio of new products to Whole Foods Market shoppers. While the ultra-premium, high-quality 100% Blood Orange Juice and [Cold-Pressed Skinny Spicy Margarita Mixer](https://www.trendhunter.com/trends/agave-boom-margaritas) can be savored year-round, a vibrant Cold-Pressed Dragon Fruit Citrus Refresher is dropping as part of a summer seasonal lineup. In addition to these new products, Whole Foods Market shoppers will also get to access to Twisted Alchemy's core lineup. "We set out to create juices and mixers that reflect the true integrity of fresh fruit—100% cold-pressed, pure, and uncompromised," said Kim Holstein, Co-Founder of Twisted Alchemy. "With this expansion, more consumers can experience the same premium quality trusted by the world's top bars and hospitality programs." ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 60% | Activity: 64% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Cold-pressed Premium Mixers:** A shift toward 100% cold-pressed, single-ingredient mixers that preserve fresh-press flavor signals opportunities for premiumization and supply-chain differentiation. - **Functional Cocktail Mixers:** The rise of mixers positioned for flavor and wellness, such as skinny and spicy formulations, points to products that blend taste with low-calorie or botanical benefits. - **Seasonal and Limited-edition Flavors:** Rotating summer releases like dragon fruit citrus enable time-limited product excitement and scarcity-driven consumer demand. ### Sectors Adopting This - **Retail Grocery:** Premium cold-pressed mixers entering national grocers create prospects for curated in-store experiences and differentiated shelf categories. - **Hospitality and Bars:** Top bars' adoption of craft mixers indicates potential for standardized high-quality backbar solutions and co-branded beverage programs. - **Beverage Manufacturing:** Craft-focused production of ultra-premium juices highlights chances for specialized small-batch processing, cold-press technology investments, and premium packaging innovations. ## Related on Trend Hunter - [Spicy-Sweet Fruit Sodas](https://www.trendhunter.com/trends/schweppes-cherry-pepper-soda.md) - [Non-Alcoholic Highball Kits](https://www.trendhunter.com/trends/blueberry-bourbon-highball-mix-kit.md) - [Tropical-Inspired Beverage Mixer Expansions](https://www.trendhunter.com/trends/fevertrees.md) - [Functional Electrolyte Mixers](https://www.trendhunter.com/trends/amass.md) - [Artisanal Single-Serve Cocktail Mixers](https://www.trendhunter.com/trends/double-dutch-mixers.md) - [Pocket-Sized Drink Mixers](https://www.trendhunter.com/trends/drizz.md) - [Intense Carbonation Campaigns](https://www.trendhunter.com/trends/Three-Cents.md) - [Electrolyte-Infused Cocktail Mixers](https://www.trendhunter.com/trends/hyli.md) - [Ready-to-Drink Portfolio Expansions](https://www.trendhunter.com/trends/excuse-mixers.md)