# Semi-Sparkling Canned Tea Cocktails Twistea Drinks Come in Four Refreshing Flavor Options By Michael Hemsworth | Published 2022-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/twistea References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/ready-to-drink-alcoholic-tea-introduced-to-uk-market-15-06-2022/) & [broadlanddrinks](https://www.broadlanddrinks.com)  The Twistea ready-to-drink semi-sparkling refreshments are a line of canned alcoholic teas entering the UK market for consumers to enjoy this summer. The drinks are targeted towards consumers aged 18 to 24 who have a preexisting penchant for iced tea, and come in four flavors including White Peach & Mango, Blood Orange & Mandarin, Rhubarb & Ginger and Lemon & Lime. The canned cocktails from Broadland Drinks are inspired by the [alcoholic tea drinks in the US](https://www.trendhunter.com/trends/robust-hard-iced-tea) and will provide consumers in the UK with a way to try out the boozy refreshment. Broadland Marketing Director Fran Draper commented on the Twistea ready-to-drink semi-sparkling refreshments saying, "Iced tea is already a firm favourite in the UK, with coffee shop chains such as [Starbucks](https://www.trendhunter.com/trends/starbucks-readytodrink-portfolio) and [Costa](https://www.trendhunter.com/trends/natural-choice) offering evolving ranges of flavoured iced teas. Consumers are used to, and enjoy cross category innovation, so as a nation of tea drinkers, Twistea has been developed to offer consumers a fresh experience, while providing retailers with a strong category opportunity to increase sales.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 39% | Activity: 60% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Alcoholic Ready-to-drink Beverages:** Opportunity to innovate and experiment with new and creative combinations of alcohol and tea for RTD beverages. - **Canned Semi-sparkling Drinks:** Potential to disrupt traditional bottled alcoholic drinks with the convenience and portability of canned drinks. - **Flavoured Alcoholic Tea:** Room to explore new and unique flavor combinations, tapping into the growing popularity of iced tea and experimental alcoholic beverages. ### Who This Affects Most - **Alcoholic Beverage Industry:** Opportunity for established and emerging players to expand their product lines and attract younger consumers with unique flavored RTD beverages. - **Canned Beverage Industry:** Potential to capitalize on the growing trend of canned alcoholic drinks in the UK market, offering consumers an alternative to traditional bottled drinks. - **Tea Industry:** Room for innovative tea producers to partner with alcohol brands or expand into the alcoholic tea market, while tapping into the popularity of iced tea among UK consumers. ## Related on Trend Hunter - [High-ABV Hard Teas](https://www.trendhunter.com/trends/twisted-tea-extreme.md) - [Sparkling Tea-Based Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea.md) - [Functional Fruit Tea Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea-range.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Canned RTD Tea Cocktails](https://www.trendhunter.com/trends/owls-brew.md) - [Fruity Alcoholic Teas](https://www.trendhunter.com/trends/iced-tea-seltzers.md) - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md) - [Iced Tea Wine Spritzers](https://www.trendhunter.com/trends/iced-tea-wine.md) - [THC-Infused Summer Beverages](https://www.trendhunter.com/trends/summer-beverages.md)