# Twisted Fruit-Based Candies Funables Introduces New 'Twistables Triple Berry Twist' Treats By Niko Pajkovic | Published 2022-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twistables-triple-berry-twist References: [cstoredecisions](https://cstoredecisions.com/2022/06/08/candy-with-three-blended-fruit-flavors/) & [ferrarausa](https://www.ferrarausa.com/)  Leading confectionery brand [Ferrera](https://www.trendhunter.com/trends/brachs-elf-candies) has announced the launch of a new Funables line called Twistables Triple Berry Twist. The all-new candy line combines three fruit-based flavors: Strawberry, Raspberry, and Blueberry. The new candies combine these fruity flavors through a unique twisted gummy format that is reminiscent of a Twizzzler. However, unlike most "twistable" candies, these treats are made with [real fruit juice](https://www.trendhunter.com/trends/maynards-bassetts-classic-fruit-mix). As a result, each candy delivers a sizeable hit of Vitamin C. What's more, the new candy will be offered in two convenient formats, either a six-pack or a 12-pack count. For retailers, Ferrera recommends pricing the new Twistables Triple Berry Twist between $2.69-$3.19 for six-packs and $4.59-$5.19 for 12-packs. For more information on the new treat, check out FerraraUSA.com. Image Credit: Funables ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 52% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-based Candy Resurgence:** The integration of real fruit juice in candy is a disruptive innovation opportunity that could revitalize the stagnant candy industry. - **Functional Candy:** The addition of vitamins and other nutrients to candy could open up a whole new market for health-conscious consumers. - **Unique Candy Formats:** Innovations like the twisted gummy format offer an opportunity for candy companies to differentiate their products and stand out in a crowded market. ### Sectors Adopting This - **Confectionery Industry:** Companies in the confectionery industry could capitalize on the above-mentioned trends to stay competitive and appeal to evolving consumer preferences. - **Retail Industry:** As consumers become increasingly health-conscious, retailers may need to consider adjusting their pricing and marketing strategies for functional candies. - **Food Manufacturing Industry:** Innovations in candy formats and ingredients create opportunities for the food manufacturing industry to develop new products and generate growth. ## Related on Trend Hunter - [Fruit-Powered Children's Snacks](https://www.trendhunter.com/trends/fruit-twists-kids-snack.md) - [Dual-Flavor Fruit Chews](https://www.trendhunter.com/trends/sweetarts-gummy-fruity-splitz.md) - [Multi-Texture Candy Products](https://www.trendhunter.com/trends/baby-bottle-pop-twisters.md) - [Dynamic Fruit Snacks](https://www.trendhunter.com/trends/welchs-juicefuls-fusions.md) - [Berry-Citrus Sour Candies](https://www.trendhunter.com/trends/trolli-1.md) - [Triple-Flavor Ice Lollies](https://www.trendhunter.com/trends/twister-fruit-zingerrr.md) - [Texture-Driven Sour Candy Products](https://www.trendhunter.com/trends/face-twisters-sour-candy.md) - [Dual-Flavor Fruit Snacks](https://www.trendhunter.com/trends/welchs.md) - [Adventurous Jelly-Style Candies](https://www.trendhunter.com/trends/fruittella-jellies.md)