# Twist Tube Cosmetic Packaging Global Manufacturer Quadpack Unveiled the New Twist Up Tube By Grace Mahas | Published 2020-02-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/twist-up-tube References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Quadpack_unveils_twist_tube/162530/cn179582) & [quadpack](https://www.quadpack.com/) Quadpack, a "global manufacturer and provider of [hybrid packaging solutions](https://www.trendhunter.com/trends/oval-collection) for beauty brands," recently introduced the new Twist Up tube, born from a need to prevent beauty formulas from drying out while creating a user-friendly experience. The Twist Up tube features a [rotating mechanism](https://www.trendhunter.com/trends/grinding-cleansing-balm) that features a nozzle to open and close -- this provides the ideal dosage without exposing the remainder of the formula to oxygen, which can dry out products. The new packaging innovation also boasts a [flip-top cap](https://www.trendhunter.com/trends/onehand-pump-paper-pack) to support a more measured dispensing method, which is available in a five-layer version for sensitive formulas. The new pack was launched in Europe and is available in Diameter 30 with 30ml and 70ml capacities. Image Credit: Quadpack ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Hybrid Packaging Solutions:** The Twist Up tube showcases a hybrid packaging solution that prevents beauty formulas from drying out while offering a user-friendly experience. - **Rotating Mechanism:** The rotating mechanism of the Twist Up tube introduces an innovative way to provide ideal dosage without exposing the remainder of the formula to oxygen, prolonging product freshness. - **Measured Dispensing Method:** The flip-top cap of the Twist Up tube supports a more measured dispensing method, promoting controlled application of beauty products. ### Who This Affects Most - **Beauty Packaging:** The Twist Up tube represents a disruptive innovation in beauty packaging, offering solutions to prevent formula drying and improve user experience. - **Cosmetics Manufacturing:** Cosmetics manufacturers can capitalize on the Twist Up tube's hybrid packaging design to create more functional and effective packaging solutions for their products. - **Personal Care Retail:** Personal care retailers can leverage the Twist Up tube's measured dispensing method to offer customers a more practical and controlled application of beauty products. ## Related on Trend Hunter - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md) - [Spatula-Style Skincare Applicators](https://www.trendhunter.com/trends/quadpack-serenity-tube.md) - [Push-Up Cosmetic Jars](https://www.trendhunter.com/trends/quadpack-pp-pop-jar.md) - [Dosage Control Droppers](https://www.trendhunter.com/trends/quadpack-dropify-bottle.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Twist-Dispense Cleansing Balms](https://www.trendhunter.com/trends/derm-dissolve.md) - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md)