# Squeezable Dropper Bottles HCP Packaging's Twist Tottle Enables One-Handed Dispensing By Laura McQuarrie | Published 2024-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/twist-tottle References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/tottles-are-beautys-top-pack-in-2024) & [hcpackaging](https://www.hcpackaging.com/inspiration/twist-tottle-unique-ergonomic-tottle-innovation-2/)  The Twist Tottle by [HCP’s](https://www.trendhunter.com/trends/color-capsule) Design Futures [Team](https://www.trendhunter.com/trends/pegasus-wave-1) is a tube-bottle packaging hybrid created for liquid cosmetics and skincare products, and it enhances accessibility with a precision dropper and a squeezable form for [one-handed dispensing](https://www.trendhunter.com/trends/dress-drizz). Thanks to its raised tab, the tottle is easier to open when hands are wet or by those with motor-dexterity challenges. This highly portable and exceptionally customizable packaging design is suitable for a wide range of products, including sunscreen, foundation, serum and even haircare with different formula types and viscosities. The eco-friendly, recycling-friendly design can be made with PCR materials, and this refillable form consists of a two-piece cap that can be screwed onto a new refill base bottle for ease of replenishment. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 93% | Activity: 89% | Freshness: 28% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **One-handed Packaging:** The Twist Tottle's design allows for easy one-handed use, catering to the convenience market and those with motor-dexterity challenges. - **Customizable Packaging Solutions:** Highly customizable designs like the Twist Tottle provide a versatile solution for various product types, from skincare to haircare. - **Eco-friendly Refillables:** Refillable packaging options, such as those made with PCR materials, address sustainability concerns by reducing waste and promoting recycling. ### Who This Affects Most - **Cosmetics:** The cosmetics industry benefits from innovative packaging like the Twist Tottle offering solutions for liquid foundation, serum, and other beauty products. - **Skincare:** Skincare products utilize squeeze-and-dispense technology to enhance user experience and improve accessibility. - **Haircare:** Haircare industry applications of the Twist Tottle demonstrate the versatility of packaging solutions in accommodating various formula viscosities. ## Related on Trend Hunter - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Dosage Control Droppers](https://www.trendhunter.com/trends/quadpack-dropify-bottle.md) - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Lightweight Squeeze Bottles](https://www.trendhunter.com/trends/Squeeze-20.md) - [Precision Beauty Droppers](https://www.trendhunter.com/trends/neodropper.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Rolling Applicator Droppers](https://www.trendhunter.com/trends/freedom-dropper.md) - [Refillable Thumb-Swipe Packs](https://www.trendhunter.com/trends/acto-cosmetic-pack.md)