# Dippable Pull-Apart Bagels The New Twist N' Dip Bagel Puts an Interactive Twist on Breakfast By Katherine Pendrill | Published 2016-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twist-n-dip-bagel References: [brandeating](http://www.brandeating.com/2016/05/einstein-bros-unveils-new-twist-n-dip-bagel.html) & [facebook](https://www.facebook.com/einsteinbros) [Einstein Bros](https://www.trendhunter.com/trends/oktoberfest-menu). recently expanded its permanent menu to include the new [Twist](https://www.trendhunter.com/trends/pita-twists) N' Dip Bagel. While some brands have been upgrading their bagels by using colorful dough and decadent ingredients, Einstein Bros. has simply changed the shape of the classic bread-based treat. The new Twist N' Dip Bagel is a rippable and dippable roll that puts an interactive twist on breakfast. The bagel itself is scored into large pieces that can be torn off into bite-sized segments. Customers can then [dip the bagel pieces into schmear](https://www.trendhunter.com/trends/rainbow-cookie-cream-cheese) for an extra-fun eating experience. Each bagel comes with two types of schmear, so customers can mix and match their favorite flavors. The new pull-apart bagel is part of an ongoing trend towards food products that give consumers a brand new way to enjoy familiar dishes. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Interactive Food:** Food brands can innovate by introducing new fun and interactive ways of consuming traditional dishes. - **Revamped Shape:** Food brands can introduce a new twist on traditional food products like bagels by changing their shape. - **Customizable Eating Experience:** Food brands can provide customers with the ability to customize their eating experience by offering different flavors and options for traditional dishes. ### Industries Being Reshaped - **Food and Beverage Industry:** Restaurants and food brands can look to add interactive and customizable food products to their menu to enhance customer experience. - **Fast Food Industry:** Fast food chains can innovate by introducing fun and interactive ways of consuming their menu offerings. - **Breakfast Food Industry:** Breakfast food brands can introduce new ways of enjoying traditional breakfast dishes to make mealtime more fun and interactive. ## Related on Trend Hunter - [Sweet-Savory Bagel Donuts](https://www.trendhunter.com/trends/philadelphia-cream-cheese-debuts.md) - [Frozen Sweet Bagels](https://www.trendhunter.com/trends/wakenbagel.md) - [Autumnal Festival Bagel Menus](https://www.trendhunter.com/trends/oktoberfest-menu.md) - [Celebratory Egg Pizza Bagels](https://www.trendhunter.com/trends/pepperoni-pizza-egg-sandwich.md) - [French Toast Bagel Sandwiches](https://www.trendhunter.com/trends/maplehouse-egg-sandwich.md) - [Group-Friendly Breakfast Boxes](https://www.trendhunter.com/trends/good-for-groups.md) - [Savory-Sweet Dessert Bagels](https://www.trendhunter.com/trends/ice-a-bagel.md) - [Revolutionary Pizza Dipping Mechanisms](https://www.trendhunter.com/trends/dip-roller.md) - [Maple Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/fall-flavor-fling-combo.md)