# Decadent Swirl Ice Creams Blue Bunny Debuted Twist Cones in Three Delicious Flavors By Grace Mahas | Published 2022-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twist-cones References: [prnewswire](https://www.prnewswire.com/news-releases/experience-a-new-twist-on-soft-serve-right-from-your-freezer-with-new-twist-cones-from-blue-bunny-301516590.html?tc=eml_cleartime)  [Blue Bunny](https://www.trendhunter.com/trends/soft-serve-cones) recently expanded its portfolio with the introduction of the new Twist Cones. Twist Cones are soft frozen dairy desserts with classic flavors twist all the way to the bottom with a chocolatey bite hidden beneath the crust. The [soft-serve ice cream](https://www.trendhunter.com/trends/softserve-ice-cream-pouches) is available in three classic flavors including Chocolate Vanilla, Strawberry Cheesecake, and Chocolate Peanut Butter. "We're super excited to launch this disruptive innovation bringing the fun of soft serve into homes across America, and the response has been outstanding. 88% of consumers who tried our Twist Cones found them to be different from other cones available at stores today." said Jeremy Hrynewycz, Brand Director, Blue Bunny. "We love bringing the fun of Blue Bunny to consumers' homes in new and innovative ways, and Twist Cones are this summer's newest addition to our all-star lineup of frozen treats the whole family can enjoy." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 23% | Activity: 19% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Classic Flavor Twist:** Exploiting the popularity of classic flavors with a twist is a disruptive innovation opportunity that can drive sales in the food industry. - **Innovative Ice Cream Cones:** Creating new ice cream cones with hidden surprises can be a new market opportunity for ice cream manufacturers in the food industry. - **Bringing Soft Serve Home:** Bringing the fun of soft serve into homes can disrupt the frozen dessert market, as shown by Blue Bunny's Twist Cones. ### Industries Being Reshaped - **Food:** There is an opportunity for expansion and innovation in the ice cream industry by offering new types of cones and flavors. - **Retail:** A new product such as Twist Cones that is proven to be popular can drive sales in retail stores that stock frozen desserts. - **Consumer Goods:** Bringing new products and innovation to the frozen dessert market can attract more consumers to purchase frozen desserts for themselves and their families. ## Related on Trend Hunter - [Frozen Soft Serve Cones](https://www.trendhunter.com/trends/soft-serve-cones.md) - [Soft Swirled Dessert Pints](https://www.trendhunter.com/trends/twist-pints.md) - [Spring-Ready Frozen Treats](https://www.trendhunter.com/trends/blue-bunny-1.md) - [Soft Serve-Inspired Frozen Desserts](https://www.trendhunter.com/trends/blue-bunny-soft-scoopable.md) - [Filled Salted Caramel Cones](https://www.trendhunter.com/trends/salted-caramel-pecan.md) - [Cheesecake-Inspired Ice Creams](https://www.trendhunter.com/trends/blus-berry-cheesecake.md) - [Bite-Size Frozen Dessert Bars](https://www.trendhunter.com/trends/mini-bars.md) - [Marshmallow-Infused Ice Creams](https://www.trendhunter.com/trends/blue-bunny-stuffed-puffs.md) - [Cinnamon Donut Ice Creams](https://www.trendhunter.com/trends/cinnamon-twist-ice-cream.md)