# Syringe Toiletries Conserve Toothpaste With the Twist & Brush by Kawamura Ganjavian By Matt Ho | Published 2011-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twist-brush References: [design-milk](http://design-milk.com/twist-brush/) & [studio-kg](http://www.studio-kg.com/twistbrush/) If you ever worry that you're using way too much toothpaste, try the Twist & Brush designed by Spanish design studio Kawamura Ganjavian. The Twist & Brush is a compact toothbrush with a toothpaste deposit. Its syringe-like design has measurements so that users control the amount of paste that gets filled and put out. When the bottom is twisted, the toothpaste gets pushed out onto the bristles. Now you'll no longer have to worry about putting too much on your toothbrush. The Twist & Brush an extremely convenient accessory that largely benefits travelers due to its size. It helps save space in the suitcase, and its useful function is an added bonus for those who emphasize the importance of conservation. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Conservation Convenience:** The Twist & Brush by Kawamura Ganjavian provides a convenient and eco-friendly way to conserve toothpaste, reflecting a larger trend towards sustainability in consumer products. - **Measurement Design:** The syringe-like design of the Twist & Brush allows users to control the amount of toothpaste they use, inspiring a trend towards measurement-based product design. - **Compact Travel Accessories:** The Twist & Brush is a compact toothbrush and toothpaste deposit, catering to travelers who seek space-efficient and multifunctional accessories - a trend in the travel industry. ### Sectors Adopting This - **Personal Care:** The Twist & Brush inspires a new trend for innovative, convenient and eco-friendly personal care products that cater to both consumer needs and sustainability values. - **Product Design:** The measurement-based design of the Twist & Brush has the potential to disrupt the product design industry, inspiring more functional, user-friendly designs for everyday products. - **Travel:** The Twist & Brush highlights the potential for further innovation and smart, compact solutions in the travel industry that prioritize convenience and space efficiency. ## Related on Trend Hunter - [Portable Toothbrush sanitizers](https://www.trendhunter.com/trends/clea-toothbrush-sanitizer.md) - [Sustainable Reusable Toothpaste Containers](https://www.trendhunter.com/trends/mimo.md) - [Folding Travel Toothbrush Concepts](https://www.trendhunter.com/trends/io-travel-toothbrush.md) - [Sustainability-Focused Reusable Toothbrushes](https://www.trendhunter.com/trends/reusable-toothbrush.md) - [Stand-Up Water Fountain Toothbrushes](https://www.trendhunter.com/trends/Youseeuc.md) - [Collapsible Titanium Toothbrushes](https://www.trendhunter.com/trends/kif-toothbrush-kit.md) - [Self-Sterilizing Travel Toothbrushes](https://www.trendhunter.com/trends/plover-travel-toothbrush.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Kid-Friendly Oral Gadgets](https://www.trendhunter.com/trends/sensodynes-kidlid.md)