# Twitter-Powered Goodwill Twipple Encourages Spontaneous Acts of Kindness By Marissa Brassfield | Published 2009-10-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/twipple References: [adrants](http://www.adrants.com/2009/10/twipple-wants-you-to-get-twippled.php) & [twipple.info](http://www.twipple.info/twipple/twipple.html) Twipple is a [Twitter](https://www.trendhunter.com/trends/social-media-tipping-features)-powered initiative that seeks to assail deserving individuals with random acts of goodwill--and encourage others to do the same. The word 'twipple' is meant to blend Twitter and the idea that the service can provide a [ripple effect of goodwill](https://www.trendhunter.com/trends/what-went-well-today). Being Twippled is the antithesis to being punked; a handsome stranger might pay them a compliment, hand them $40 or gift them a book by their favorite author. You can nominate a deserving individual to Twipple or conduct acts of goodwill on your own; so far, 72 [random acts of kindness](https://www.trendhunter.com/trends/soothe1) have been performed on Twipple. Twipple also has a Zazzle store with a handful of products; all proceeds will go to NY Cares. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Random Acts of Goodwill:** Twipple encourages spontaneous acts of kindness through Twitter, presenting opportunities for businesses to create innovative ways to promote and support such acts. - **Ripple Effect of Goodwill:** Twipple aims to create a ripple effect of goodwill by inspiring others to perform random acts of kindness, providing potential for disruptive innovation in marketing and social initiatives. - **Twitter-powered Initiatives:** Twipple harnesses the power of Twitter to facilitate acts of goodwill, indicating potential for businesses to develop new platforms and tools that leverage social media for positive impact. ### Who This Affects Most - **Social Media:** Twipple's Twitter-powered approach highlights opportunities for businesses in the social media industry to create innovative platforms and tools that encourage and facilitate acts of kindness. - **Nonprofit:** Twipple's focus on acts of goodwill presents opportunities for the nonprofit sector to collaborate with businesses in developing initiatives and campaigns to spread kindness and positivity. - **Retail and E-commerce:** Twipple's Zazzle store demonstrates potential for businesses in the retail and e-commerce industry to create products and partnerships that support charitable causes and social impact. ## Related on Trend Hunter - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Kindness Generator Platforms](https://www.trendhunter.com/trends/bekindnow.md) - [Daily Kindness Prompts](https://www.trendhunter.com/trends/sharing-your-kindness.md) - [Connective Altruistic Apps](https://www.trendhunter.com/trends/heart-2-help.md) - [Appreciation Recognition Platforms](https://www.trendhunter.com/trends/applaudable-enables.md) - [Anonymous Gratitude-Exchanging Platforms](https://www.trendhunter.com/trends/a-little-optimism.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [Social Engagement Platforms](https://www.trendhunter.com/trends/thoughtful-engagement.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md)