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# DIY Junk Food Clones
Make Your Own Twinkies

By Katie Cordrey | Published 2008-12-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/twinkie-clones-dyi-make-twinkies-at-home
References: [abcnews.go](http://abcnews.go.com/WN/Story?id=3270691&page=2) & [bakingblondie7.blogspot](http://bakingblondie7.blogspot.com/2008/02/twinkies.html)

Twinkies are as American as the automobile assembly line. They’re factory-made chow at its beloved best. They may not be the most wholesome of foods, but [Twinkies are an icon](https://www.trendhunter.com/trends/wonders-new-snack), and Twinkies are food. They have the stuff of food in them, at least: flour, eggs, and baking powder, to name a few ingredients.

Baking powder happens to be made from three types of rock. So, yes, Twinkies contain rocks. So do a multitude of other baked goods. The particular combination of rocks that constitute baking powder cause [baked goods to rise](https://www.trendhunter.com/trends/brown-sugar-blondie-mix). They are good rocks, as rocks go.

If you love Twinkies and want to make your own, check the video above. You’ll learn how to [make a Twinkie clone](https://www.trendhunter.com/trends/miniverse-make-it-mini-from-scratch) and see what a 13 year-old Twinkie really looks like.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 44% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### What Makes This Trend Stand Out

- **DIY Food Cloning:** Opportunities for companies that offer DIY home cloning kits for popular food items like Twinkies.
- **Home Baking:** Disruptive innovation opportunity in creating a subscription service for home baking kits for popular junk foods.
- **Clean Labeling:** Trend towards food companies using clean labeling strategies to create healthier versions of popular junk foods.

### Sectors Adopting This

- **Food & Beverage:** Opportunities for companies to create and market DIY food kits for popular junk food items that can be made at home.
- **Subscription Services:** Subscription services could create home baking kits that allow people to create their own Twinkies and other junk food items.
- **Health & Wellness:** Companies that promote health and wellness through clean labeling and healthier versions of popular junk foods can take advantage of this trend.

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