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# Coupled Can Branding
The Twin Wave Snack Kit Pairs Crackers and Seafood in Eco Packaging

By Amelia Roblin | Published 2012-08-09 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/twin-wave-snack-kit
References: [thedieline](http://www.thedieline.com/blog/2012/8/9/twin-wave-snack-kit.html) & [behance.net](http://www.behance.net/gallery/Twin-Wave-Snack-Kit/4755067)

The convenient school snacks don't have to be the boring ones, as the [Twin Wave](https://www.trendhunter.com/trends/fairmont-hotels-resorts) Snack Kit demonstrates. Sharon Hsiao's concept puts [Ritz](https://www.trendhunter.com/trends/ritz-drizzled-minis) crackers together with [scrumptious fishy toppings](https://www.trendhunter.com/trends/chicken-of-the-sea-packet-up-kits) to bring more flavor to recess refreshments.

Instead of packaging the two different foods in a plastic container, their wrappings have both been influenced by the standard can of tuna. Reduced in size, the recyclable tins hold crab, salmon and tuna, stacked upon another tin containing a collection of biscuits.

The pair of them almost look as though they could be different products but the adorable graphic treatment binds them together. The Twin Wave Snack Kit features the yellow ruffled shape of half of a cracker on the bottom, topped by the upper body of the associated seafood species.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 64% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco Packaging:** The growing demand for sustainable packaging presents opportunities for businesses to develop innovative eco-friendly packaging solutions.
- **Flavor Pairing:** There is potential for food industry players to explore new flavor combinations and pairings to enhance consumer experiences.
- **Convenient Snacks:** The trend towards on-the-go snacking presents opportunities for businesses to create convenient snack options that cater to busy consumers.

### Industries Being Reshaped

- **Food Packaging Industry:** The food packaging industry can take advantage of increased demand for sustainable packaging solutions like the Twin Wave Snack Kit.
- **Food Industry:** Innovative snack concepts, such as the Twin Wave Snack Kit, have the potential to disrupt the traditional snacking industry.
- **Education Industry:** Creative, eco-friendly, and delicious snack options like the Twin Wave Snack Kit can benefit the education industry by providing students with healthy, tasty school snacks.

## Related on Trend Hunter

- [Chef-Inspired Seafood Snacks](https://www.trendhunter.com/trends/seafood-snack.md)
- [Wild Tuna Snack Packs](https://www.trendhunter.com/trends/wild-tuna-snack-pack.md)
- [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md)
- [Snackable Tuna Tins](https://www.trendhunter.com/trends/bumble-bee-snackers.md)
- [Fish-Based Snacking Sets](https://www.trendhunter.com/trends/salmon-stackers.md)
- [Protein-Packed Tuna Snack Kits](https://www.trendhunter.com/trends/protein-on-the-run.md)
- [Streetstyle Snack Pouches](https://www.trendhunter.com/trends/cheezit-walking-taco.md)
- [Tinned Sea Treats](https://www.trendhunter.com/trends/tiny-fish-co.md)
- [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md)
