# Cheeky Designer Editorials Viktor & Rolf Model Their Own Line for Blommers & Schumm in 'Twin Set' By Marissa Brassfield | Published 2009-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/twin-set References: [thefashionisto](http://thefashionisto.com/blog/2009/11/twin-set-viktor-rolf-by-blommers-schumm/?utm_source=twitterfeed&utm_medium=twitter) & [gq-magazine](http://www.gq-magazine.co.uk/fashion/) This ‘Twin Set’ editorial of designers Viktor & Rolf by photographers Blommers & Schumm is one of my favorites in recent memory. ‘Twin Set’ features the iconic designers modeling their own fashions in a fun, slightly cheeky way for the Fall/Winter issue of GQ Style UK. ‘Twin Set’ shows off the Viktor & Rolf Fall 2009 ‘Monsieur’ collection, and with each successive shot, the design duo looks as if they’re having more fun than the one that preceded it. What a life! ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 59% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Self-modeling Designers:** Disruptive innovation opportunity: Designers modeling their own collections in editorials can create a personal connection with consumers and showcase their unique style. - **Cheeky Fashion Editorials:** Disruptive innovation opportunity: Fashion editorials featuring playful and slightly provocative content can attract attention and engage audiences in a memorable way. - **Designer-directed Photoshoots:** Disruptive innovation opportunity: Designers taking control of the creative direction in photoshoots allows for a more authentic representation of their brand and vision. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity: Embracing self-modeling and creative photoshoots can revolutionize the way fashion designers showcase their collections. - **Fashion Photography:** Disruptive innovation opportunity: Collaborating with designers in photoshoots can create unique and compelling visuals that stand out in the saturated fashion photography industry. - **Fashion Publishing:** Disruptive innovation opportunity: Featuring cheeky and unconventional fashion editorials can attract a wider audience and differentiate publications in the highly competitive fashion publishing industry. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md)