# Wearable Twin NFTs Luxlock Introduced Unlockable Phygital NFTs During Fashion Week By Laura McQuarrie | Published 2022-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/twin-nft References: [prnewswire](https://www.prnewswire.com/news-releases/luxlock-moves-designers-beyond-the-runway-with-unlockable-phygital-nfts-during-fashion-week-301626223.html) Luxlock, Creativo and MetaBurnett introduced an immersive experience with fashion during New York Fashion Week that helps designers have an impact beyond the runway with unlockable [phygital twin NFTs](https://www.trendhunter.com/trends/phygitaltwin-and-avakinlife). STRUT Models (the only 100% Caribbean, female and Vlack-owned modeling agency in New York focused on inclusivity, diversity and individuality) collaborated on an NFT collection that combined art, music and a sense of play with rewards through The Modernist. The non-fungible token collection consists of 9,724 Genesis NFTs based on 442 hand-illustrated and interchangeable works of character art. At NYFW, Spring 2023 collections with a live model presentation were paired with [digital twins](https://www.trendhunter.com/trends/reinventing-the-runway), which were made available for immediate purchase and virtual try-on using augmented reality experiences. These digital assets bring a new dimension to NYFW and they explore a new era of the internet and the fashion industry at large. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 96% | Freshness: 13% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Phygital Nfts:** Combining physical and digital experiences through NFTs creates opportunities for fashion designers to engage with their audience in new and personalized ways. - **Augmented Reality Fashion:** By incorporating augmented reality experiences in fashion shows and digital try-ons, designers can offer customers an immersive and engaging way to experience their designs and improve the shopping experience. - **Interchangeable Character Art:** The use of interchangeable character art in NFT collections opens up possibilities for customizable and unique fashion pieces that can be tailored to individual tastes and preferences. ### Where This Applies - **Fashion:** The fashion industry has an opportunity to integrate NFTs and augmented reality experiences into their marketing and sales strategies to reach new audiences and offer more personalized experiences. - **Art:** Artists can leverage NFTs and digital experiences to showcase their work and offer collectors unique and valuable pieces that can be customized and interacted with in new ways. - **Technology:** The development of new technologies that enable the creation and integration of phygital NFTs and augmented reality experiences presents opportunities for innovation and growth in the tech industry. ## Related on Trend Hunter - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Phygital Luxury Trunks](https://www.trendhunter.com/trends/treasure-trunks.md) - [Phygital Jewelry Competitions](https://www.trendhunter.com/trends/phygitaltwin-and-avakinlife.md) - [Phygital Luxury Marketplaces](https://www.trendhunter.com/trends/luxfi.md) - [Pixelated Phygital Luggages](https://www.trendhunter.com/trends/rimowa-4.md) - [Authenticity-Verifying Bag Twins](https://www.trendhunter.com/trends/pinko.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md)