# Spiced British Rums The Twin Fin Rum is Ideal for Premium Cocktails and More By Michael Hemsworth | Published 2020-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/twin-fin-rum References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/05/tarquins-gin-producer-moves-into-spiced-rum/) & [tarquinsgin](https://www.tarquinsgin.com) The Twin Fin rum is a new spirit from [Tarquin](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit) based out of Wadebridge, England that aims to deliver a new take on the classic warm weather libation. The product is said to be a [progressive spiced rum](https://www.trendhunter.com/trends/sly-dog) that celebrates the best of the Caribbean as well as the Cornish coast. The spirit is reported to have a secret spice profile that is achieved with ingredients including orange and vanilla, and features notes of oak, citrus and spice on the nose with caramelized banana, cinnamon, vanilla and nutmeg on the palate. [Master Distiller](https://www.trendhunter.com/trends/mount-gay-rum-1) Tarquin Leadbetter spoke on the new Twin Fin rum saying, "Twin Fin is a rum for the beach. It’s zesty, tropical and liberally spiced. The delicious result of two years of research and tasting. There is no other rum like it.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Progressive Spiced Rum:** Opportunity to create unique and adventurous flavor profiles in the spiced rum category. - **Regional Collaboration:** Collaboration between Caribbean and British distilleries to create innovative rum products that showcase the best of both regions. - **Premium Cocktail Experience:** Elevating the cocktail experience with high-quality and flavor-forward rums like the Twin Fin, catering to discerning consumers. ### Industries Being Reshaped - **Spirits:** Disruptive innovation opportunities in the spiced rum market to create innovative flavors and experiences. - **Hospitality:** Opportunity for bars and restaurants to offer premium cocktail experiences using unique and high-quality spiced rums. - **Tourism:** Leveraging the regional collaboration in the spiced rum industry to attract tourists and create experiential opportunities at distilleries. ## Related on Trend Hunter - [Spiced Wintertime Rums](https://www.trendhunter.com/trends/v-rum-v-spiced.md) - [Oceanic Rum Spirits](https://www.trendhunter.com/trends/rum-distilled-at-sea.md) - [Spiced Tropical Rums](https://www.trendhunter.com/trends/bacardi-caribbean-spiced.md) - [Expertly Blended Caribbean Spirits](https://www.trendhunter.com/trends/bacard-caribbean-spiced-rum.md) - [Premium Scotland-Distilled Rums](https://www.trendhunter.com/trends/duo-white-rum.md) - [Crayfish Spiced Rums](https://www.trendhunter.com/trends/kennet-crayfish-spiced-rum.md) - [Aromatic Artisan-Quality Spiced Rums](https://www.trendhunter.com/trends/19-crimes-spiced-rum.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md) - [Triple-Filtered Flavored Rum](https://www.trendhunter.com/trends/distinct-distillers.md)