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# Scarf-Inspired Fragrances
'Twilly d’Hermès' is Inspired by Hermès' Iconic Twilly Accessory

By Laura McQuarrie | Published 2017-09-02 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/twilly-dherms
References: [fragrantica](https://www.fragrantica.com/news/Herm%C3%A8s-Twilly-d-Herm%C3%A8s-9833.html) & [lesailes.hermes](http://lesailes.hermes.com/en/twilly-parfum)

'Twilly d’Hermès' is a new fragrance that is described as "the scent of the Hermès girls," as it draws inspiration from the iconic design of the brand's Twilly scarf. As a fragrance that's inspired by an accessory from the high-end retailer, Twilly d’Hermès boasts a [vibrant perfume bottle package](https://www.trendhunter.com/trends/handbag-scents) with a stopper that resembles a hat and a silky scarf ribbon wrapped around its neck.

In terms of scent, Twilly d’Hermès was crafted by master perfumer Christine Nagel to have a [fresh, floral and youthful scent](https://www.trendhunter.com/trends/feminine-empowerment) that boasts notes of spicy ginger, sweet and creamy tuberose and warm sandalwood.

The all-new fragrance from Hermès is set to become available in the fall in a range of sizes, as well as an [eau de parfum product](https://www.trendhunter.com/trends/eau-splendide).

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 64% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Key Themes Behind This Trend

- **Scarf-inspired Fragrances:** The fragrance industry can explore the concept of creating perfumes inspired by iconic fashion accessories, offering unique and innovative scent experiences.

### Where This Applies

- **High-end Retail:** Luxury retailers can leverage the trend of creating fragrance lines inspired by their iconic designs, tapping into the lucrative perfume market.

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