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# Event-Hijacking TV Series Ads
Jordan Peele's Twilight Zone Trailer Interrupts the Super Bowl

By Kalin Ned | Published 2019-02-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/twilight-zone-trailer
References: [youtube](https://www.youtube.com/watch?v=MdpEzI9DC60) & [variety](https://variety.com/2019/tv/news/the-twilight-zone-reboot-jordan-peele-super-bowl-1203127365/)

The Twilight Zone trailer unexpectedly interrupted the [Super Bowl](https://www.trendhunter.com/trends/anthropic-super-bowl) game this past Sunday. As the footage of the arena and the commentator's voice welcomed the audience back, a glitch began to disrupt the screen. A full stadium became empty and the words '[CBS](https://www.trendhunter.com/trends/live-television-streaming) is Off the Air' appeared. Shortly thereafter, Jordan Peele began narrating in a mysterious and eerie manner.

The upcoming TV series remake is an anthology of various fictitious tales with horror connotations. The Twilight Zone trailer presented this in a manner that suited the style of the show and pulled the audience closer in through trickery. As the TV began to glitch, many individuals thought that there was something actually wrong with their device, causing them to be invested from the first few seconds.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 12% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Key Themes Behind This Trend

- **Event-hijacking Ads:** Businesses can disrupt advertising by utilizing unexpected interruptions to promote new products.
- **Anthology TV Series:** Television producers can innovate by creating new shows featuring unique narratives that keep audiences engaged.
- **Horror TV Series:** Networks can appeal to audiences by producing shows that blend genres and promote suspense.

### Where This Applies

- **Television Industry:** Television broadcasters can use innovative marketing techniques to draw in audiences and keep them engaged.
- **Media Industry:** Media companies can experiment with new methods of content creation, such as incorporating horror elements into anthology series.
- **Advertising Industry:** Advertisers can differentiate their brands by using unconventional methods of advertising that disrupt viewer expectations.

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