# Using Vampires to Sell Newspapers Free 'Twilight' Poster Promos By Elsa Blaine | Published 2008-11-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/twilight-movie-posters References: [latimesblogs.latimes](http://latimesblogs.latimes.com/herocomplex/2008/11/twilight-alert.html) & [usaweekend](http://www.usaweekend.com/08_issues/081116/081116twilight-movie-story.html) The newspaper industry is taking advantage of 'Twilight' anticipation to sell more papers. Many newspapers across the country today are including a [free promo poster](https://www.trendhunter.com/trends/lexus-and-universal-pictures) for the movie. The gratis posters are in fact, advertisements for the [vampire flick](https://www.trendhunter.com/trends/kit-kat-counts) 'Twilight' opening this weekend. The L.A. Times, USA Weekend and even the Peninsula Daily News from Washington all are urging fans of Bella and Edward to purchase the paper to get a free poster. It has been reported that USA Weekend has even altered their logo on the cover for the November 16th issue. 'Twilight' the movie opens Friday November 21, 2008. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 77% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Movie Tie-in Promotions:** Newspapers are using popular movies to sell more papers by including free promo items in each issue. - **Altered Logos:** Newspapers are altering their logos to attract collectors and brand enthusiasts. - **Viral Marketing:** Free posters are being used to create buzz about upcoming movies and generate excitement among fans. ### Industries Being Reshaped - **Newspapers:** Newspapers have the opportunity to partner with upcoming movies to increase circulation and create a new revenue stream. - **Movie Studios:** Movie studios can benefit from this type of promotion to create buzz about an upcoming release and engage with fans. - **Advertising and Marketing:** This type of promotional marketing can be used by various industries to attract new customers and generate excitement about a new product or service. ## Related on Trend Hunter - [Vampire Film Makeup Lines](https://www.trendhunter.com/trends/colourpops-twilight-makeup.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Vintage-Inspired Eclipse Posters](https://www.trendhunter.com/trends/solar-eclipse-poster.md) - [Novel-Inspired Puzzle Houses](https://www.trendhunter.com/trends/cullen-house.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Horror Movie-Inspired Popcorn Buckets](https://www.trendhunter.com/trends/popcorn-coffin.md) - [Celebratory Cinema Promotions](https://www.trendhunter.com/trends/national-cinema-day.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md)