# Ice Cream for Blood Blockbuster's Twilight Blood Drive Sucks, Yet It's Sweet By Geebee Micro | Published 2009-03-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/twilight-helping-increase-blood-donations References: [bizjournals](http://www.bizjournals.com/houston/prnewswire/press_releases/Texas/2009/03/11/DA82225) Twilight’s success via books and film have been the perfect background for increasing awareness of the need for people to continue donating their blood. The [American Red Cross](https://www.trendhunter.com/trends/free-dozen-donuts) has already used the brand to increase blood donations near the end of 2008, and now with the upcoming release of Twilight on Blu-ray and DVD, Blockbuster and Hastings Entertainment are tapping into the anticipation by using the event to increase blood donations. Blockbuster is offering a [pint of ice cream](https://www.trendhunter.com/trends/red-one-ice-cream-collection) in exchange for a pint of donated blood. Consumers can go to select Blockbuster locations to donate on March 20, 2009. Twilight grossed close to $190 million at the box office, and was based on the [highly popular book series](https://www.trendhunter.com/trends/cullen-house) authored by Stephenie Meyer. — Atlanta: 3944 Peachtree Road NE — Austin: 2110 Slaughter Lane — Boston: 342 Washington St., Weymouth — Chicago: 2025 Lincoln Highway, Charles — Cleveland: 7480 Broadview Road, Parma — Dallas: 5649 Lebanon Road, Frisco — Denver: 9871 Parker Road, Parker — Houston: 588 Sawdust Road, Spring — Los Angeles: 17945 Chatsworth St., Granada Hills — Minneapolis: 1539 South Robert St., West St. Paul — New York: 701 West Montauk Highway, Babylon — Philadelphia: 1586 N. Kings Highway, Cherry Hill, N.J. — Phoenix: 3141 South McClintock, Tempe — Portland: 3955 Southeast Powell Blvd. — Salt Lake City: 4095 S. Redwood Rd. — San Francisco: 990 El Camino Real, Belmont — Seattle: 10640 16th Ave. SW — St. Louis: 8567 Watson Road, Webster Grove — Tampa: 13610 Bruce B. Downs Blvd. — Washington, D.C.: 11325 Seven Locks Road, Potomac, Md. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Increased Blood Donations:** Opportunity for businesses to collaborate with charitable organizations and incentivize blood donations through creative promotions. - **Brand Partnerships for Social Causes:** Opportunity for brands to partner with popular movies or books to raise awareness and support for social causes. - **Innovative Donation Incentives:** Opportunity to explore unique incentives like offering ice cream in exchange for blood donations to attract more donors. ### Sectors Adopting This - **Entertainment:** Entertainment industry can collaborate with charitable organizations and leverage popular media to drive social impact. - **Healthcare:** Healthcare industry can explore unconventional strategies to increase blood donations and address the constant need for blood supply. - **Food and Beverage:** Food and beverage industry can find inventive ways to contribute to social causes and promote their products by offering unique incentives for donations. ## Related on Trend Hunter - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Blood Donation Donut Promotions](https://www.trendhunter.com/trends/free-dozen-donuts.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Cannabis Blood Bank Initiatives](https://www.trendhunter.com/trends/pot-for-plasma.md) - [Vampire Film Makeup Lines](https://www.trendhunter.com/trends/colourpops-twilight-makeup.md) - [Blood Donation Competitions](https://www.trendhunter.com/trends/we-give-blood.md) - [QSR Brand Movie Promotions](https://www.trendhunter.com/trends/blockbuster-blizzard-treat-giveaway.md) - [Sci-Fi Horror Cookies](https://www.trendhunter.com/trends/m3gan-20-inspired-menu.md) - [Over-the-Top Spooky Sundaes](https://www.trendhunter.com/trends/spooky-sundae.md)