# Blood-Sucking Beauty Products Twilight Hair Tools Lets You Style Your Coif Supernaturally By Matt Ho | Published 2011-11-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/twilight-hair-tools References: [racked](http://racked.com/archives/2011/10/31/get-your-twilight-beauty-products-and-hair-tools.php#twilight-hair-1) & [meijer](http://www.meijer.com/s/health-beauty/_/N-4qh/Nrc-D/Ntk-n/Ntt-twilight/Ntx-ap) With the new Twilight movie hitting theaters soon, it's not too surprising that a string of [vampire-related products](https://www.trendhunter.com/trends/nyx-x-beetlejuice), such as the Twilight Hair Tools, have hit the market. In a world where every vampire and werewolf seemingly has perfect hair, I suppose it's only natural that there would be a demand for Twilight Hair Tools. Meijer is the company behind these new beauty products inspired by the tween vampire franchise. The collection will include [hair straighteners, blow dryers, curling irons](https://www.trendhunter.com/trends/titanium-curling-irons) and an ionic steam hair setter, all of which have been named after the characters in the movie. In keeping with the theme, all the products feature the Twilight name written in white behind a purple and black theme that has become synonymous with the franchise. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Vampire-inspired Beauty Products:** Explore opportunities for creating beauty tools and products inspired by popular vampire franchises like Twilight. - **Franchise-themed Hair Styling Tools:** Capitalizing on the popularity of movie franchises, develop hair styling tools that are branded and named after popular characters. - **Character-branded Hair Care Appliances:** Create hair care appliances that feature the names and imagery of beloved characters, appealing to fans and collectors. ### Who This Affects Most - **Beauty and Personal Care:** Innovate within the beauty industry by tapping into the trend of vampire-inspired beauty products. - **Film Merchandising:** Leverage the popularity of movie franchises by developing themed hair styling tools and accessories for fans. - **Collectibles and Memorabilia:** Enter the collectibles market by producing character-branded hair care appliances that appeal to fans and collectors alike. ## Related on Trend Hunter - [Vampire Film Makeup Lines](https://www.trendhunter.com/trends/colourpops-twilight-makeup.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Wondrously Witchy Haircare](https://www.trendhunter.com/trends/wicked-for-good-x-kristin-ess-hair.md) - [Vampire Slayer Makeup Collections](https://www.trendhunter.com/trends/vampyre-cosmetics.md) - [New Year-Inspired Haircare Devices](https://www.trendhunter.com/trends/dyson-beauty-red-velvet-and-gold.md) - [Multipurpose Hair Styling Solutions](https://www.trendhunter.com/trends/remington-styling-tools.md) - [Conditioning Hair Styling Tools](https://www.trendhunter.com/trends/remington-gloss-collection.md) - [Professional Grade At-Home Hair Tools](https://www.trendhunter.com/trends/t3-micro.md) - [Haircare-Focused Travel-Friendly Collections](https://www.trendhunter.com/trends/travel-tool-collections.md)