# Connected Gaming Dolls WowWee & Gamefam are Creating a Line of Dolls Inspired by Twilight Daycare By Laura McQuarrie | Published 2021-10-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/twilight-daycare References: [prnewswire](https://www.prnewswire.com/news-releases/wowwee-and-gamefam-announce-partnership-geared-at-bringing-the-metaverse-to-the-doll-aisle-301400037.html) & [wowwee](http://www.wowwee.com) Characters from one of [Gamefam's](https://www.trendhunter.com/trends/my-avastars) most popular games, Twilight Daycare, are making the move from the [metaverse to physical toy aisles](https://www.trendhunter.com/trends/holobrite-pixie-lantern) thanks to a partnership with [WowWee](https://www.trendhunter.com/trends/got2glow-baby-fairy-finder). Twilight Daycare is a game that lets players take on the role of as babies, toddlers or caretakers and become immersed in a world of social roleplay. The game involves feeding, changing diapers and playing with toys, and just like the kinds of interactions they're used to in the game, kids will soon be able to play with some of their favorite characters in the real world. The line of dolls can also scan into the game to unlock exclusive characters for playing and interacting. WowWee will be officially launching a doll line based on the hit game as of spring 2022. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 24% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Connected Dolls:** The combination of physical toys and digital games via scanning has proven to be popular and holds potential for growth and new iterations. - **Social Roleplay Games:** There is an opportunity to create more games that simulate social roleplay activities and experiences, blurring the line between traditional gaming and playsets. - **Digital-physical Crossover:** The trend of connecting digital and physical products opens up possibilities for other industries, such as education, fashion, and sports, to offer more immersive experiences. ### Industries Being Reshaped - **Toy Manufacturing:** Incorporating digital features into physical toys is an avenue for innovation that can increase engagement and customer satisfaction. - **Gaming:** Creating more games that merge the virtual and physical world can lead to increased player engagement and retention, especially among young children demographics. - **Education Technology:** The concept of connected physical-digital objects can be applied to educational tools, enabling interactive and immersive learning experiences. ## Related on Trend Hunter - [Metaverse Fashion Dolls](https://www.trendhunter.com/trends/my-avastars.md) - [Fashion Doll Metaverses](https://www.trendhunter.com/trends/rainbow-high.md) - [Virtual Doll-Inspired Tycoons](https://www.trendhunter.com/trends/gamefam.md) - [Glow-in-the-Dark Fashion Dolls](https://www.trendhunter.com/trends/im-a-wow.md) - [DIY-Inspired Doll Designs](https://www.trendhunter.com/trends/rainbow-highs.md) - [Empowering Tween Dolls](https://www.trendhunter.com/trends/bff-by-cry-babies.md) - [Phygital Fashion Dolls](https://www.trendhunter.com/trends/dress-to-impress-mystery-models.md) - [Virtual Doll-Focused Metaverses](https://www.trendhunter.com/trends/american-girl-1.md) - [Interactive Dollhouse-Themed Games](https://www.trendhunter.com/trends/gabbys-dollhouse.md)