# Twice-Baked Hash Browns Einstein Bros. New Twice-Baked Hash Brown is Extra Cheesy By Katherine Pendrill | Published 2019-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/twicebaked-hash-brown References: [brandeating](https://www.brandeating.com/2019/03/einstein-bros-offers-new-hash-brown-made-with-two-cream-cheese-shmears.html) & [facebook](https://www.facebook.com/einsteinbros/photos/twice-baked-for-twice-the-awesome-flavor-complete-your-next-meal-with-our-new-tw/10157126016237417/) Just when you thought that there was nothing better than a crispy hash brown, [Einstein Bros.](https://www.trendhunter.com/trends/big-breakfast-burrito) has upped the ante with its innovative new Twice-Baked Hash Brown. Served as a side to go alongside the chain's [egg sandwiches](https://www.trendhunter.com/trends/country-bagels-gravy-egg-sandwich), the cheesy new hash brown is the perfect busy commuter breakfast. Einstein Bros. new Twice-Baked Hash Brown takes an ordinary hash brown and fills it with the chain's regular cream cheese and its onion and chive cream cheese. The potato patty is also infused with mozzarella, provolone, mild cheddar, parmesan, Asiago, and Romano cheese before it goes in for a second baking. The result is a deliciously cheesy breakfast dish that also delivers a satisfying crunch. Image Credit: *Einstein Bros.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 6% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Cheesy Breakfast Innovations:** The success of Einstein Bros. Twice-Baked Hash Brown highlights a trend towards innovative and indulgent twists on traditional breakfast items. - **On-the-go Breakfast Options:** The convenient and delicious nature of Einstein Bros. Twice-Baked Hash Brown caters to the growing demand for quick and portable breakfast options. - **Gourmet Fast Food:** The combination of high-quality ingredients and fast-food convenience in Einstein Bros. Twice-Baked Hash Brown represents a trend towards gourmet fast food offerings. ### Sectors Adopting This - **Fast Food:** Fast-food chains have the opportunity to incorporate innovative and indulgent breakfast items, like the Twice-Baked Hash Brown, to attract customers looking for unique and flavorful options. - **Convenience Stores:** Convenience stores can tap into the demand for on-the-go breakfast options by offering their own versions of cheesy hash brown dishes that customers can grab and enjoy while on their morning commute. - **Food Delivery Services:** Food delivery services can partner with popular breakfast chains, like Einstein Bros., to offer their unique cheesy hash browns as part of their breakfast menu for customers to enjoy from the comfort of their own home. ## Related on Trend Hunter - [Extra Large Breakfast Burritos](https://www.trendhunter.com/trends/big-breakfast-burrito.md) - [Chorizo-Filled Breakfast Burritos](https://www.trendhunter.com/trends/chorizo-breakfast-burrito.md) - [Queso-Drizzled Hash Browns](https://www.trendhunter.com/trends/loaded-hash-browns.md) - [Dedicated Hashbrown Casserole Menus](https://www.trendhunter.com/trends/hashbrown-casserole.md) - [Hearty Stacked Breakfast Sandwiches](https://www.trendhunter.com/trends/doublestack-egg-sandwich.md) - [Heat-and-Eat Potato Bakes](https://www.trendhunter.com/trends/three-bridges-potato-bakes.md) - [French Toast Bagel Sandwiches](https://www.trendhunter.com/trends/maplehouse-egg-sandwich.md) - [Savory Cafe Egg Bakes](https://www.trendhunter.com/trends/potato-cheddar-chive-bakes.md) - [Customizable Hashbrown Breakfasts](https://www.trendhunter.com/trends/helper-breakfast-cheesy-hashbrowns.md)