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# Celebratory Luxury Cakes
TWG Tea Unveiled its Collection of Mooncakes for Mid-Autumn Festival

By Mary Van Puymbroeck | Published 2017-08-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/twg-tea
References: [dailyhive](http://dailyhive.com/vancouver/twg-tea-vancouver-mooncakes-2017) & [twgtea](https://www.twgtea.com/)

Singapore-based TWG Tea has announced it will be creating a collection of luxury mooncakes to celebrate Mid-Autumn Festival.

Mooncakes are a decadent dessert that originated in Hong Kong. These celebratory sweets are typically consumed during the Mid-Autumn Festival and TWG Tea typically carries them in flavors like blueberry with lotus and matcha with melon. To remix things this season, TWG Tea is releasing a collection of luxury mooncakes that retail for $80 for a set of four. The 'Snowskin Mooncakes' are inspired by the teas TWG is releasing for the festival -- 'Lotus Jade.' For example, two of the flavors are "Lotus Jade Tea infused mousseline, and a white chocolate heart filled with a sweet Nashi pear marmalade" and "nutty praline infused with 1837 Black Tea and an oriental burst of glowing orange marmalade in a white chocolate heart."

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 78% | Activity: 80% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Mooncakes:** The trend of luxury mooncakes offers opportunities for premium dessert makers to tap into the high-end market during celebratory seasons like mid-autumn festival.
- **Tea-infused Desserts:** Tea-infused desserts represent a blossoming trend that presents innovative opportunities for pastry chefs and bakers to experiment with unique flavor combinations.
- **Celebratory Desserts:** The trend of celebratory desserts provides an opportunity for pastry chefs and pastry companies to create exclusive dessert collections that can be sold during holidays and festivals.

### Sectors Adopting This

- **Luxury Food Gifts:** The luxury mooncake trend is a great opportunity for luxury food gift companies to extend their offerings during the mid-autumn festival's gifting season.
- **Pastry and Bakery:** Pastry chefs and bakeries can capitalize on the tea-infused dessert trend to create an innovative product line that caters to multiple occasions.
- **Specialty Food Retail:** Trends in celebratory desserts offer opportunities for specialty food retailers to sell a unique product line during peak holiday shopping seasons.

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