# Eccentric Punk Couture The Twenty-Five Miles From Home Editorial for The Ones 2 Watch is Edgy By Jana Pijak | Published 2013-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/twentyfive-miles-from-home References: [theones2watch](http://www.theones2watch.com/newwave/12758) & [theones2watch](http://www.theones2watch.com/contributors/8107) Entitled 'Twenty-Five Miles From Home', this editorial exclusive for The Ones 2 Watch stars pixie-haired model Helen who is captured by photographer Dudi Hasson's lens. The pink-haired beauty poses both outdoors and in-studio while sporting a youthful and edgy wardrobe of [fiercely feminine staples](https://www.trendhunter.com/trends/contemporary-femininity). Wardrobe stylist Maayan Goldman dresses Helen in a slew of eccentric designer pieces from top labels that include Jil Sande, Dries van Noten and Stella McCartney for [Adidas](https://www.trendhunter.com/trends/jellyfish-crystal-sand) to name a few. Moreover, hair and beauty expert Naor Apple transforms the model with a bold coif and a fresh face of makeup that appears barely there. The 'Twenty-Five Miles From Home' editorial for The Ones 2 Watch is a fresh and refined take on its [punk rock inspiration](https://www.trendhunter.com/trends/wildest-ones-yet) and features face piercing accents that serve as its finishing touches. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 97% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Eccentric Fashion Design:** Opportunity for designers to incorporate punk rock elements or face piercing accents into their clothing lines to appeal to edgier consumer markets. - **Youthful Edgy Aesthetic:** Brands can cater to a younger demographic by incorporating daring and unconventional clothing into their collections to attract adventurous consumers. - **Minimalist Beauty Aesthetic:** The rise of barely-there makeup looks or 'no-makeup makeup' trends can create opportunities for the beauty industry to cater to consumers looking for a fresh-faced look. ### Industries Being Reshaped - **Fashion Design:** Fashion designers can create clothing lines that incorporate eccentric punk rock elements or daring face piercing accessories to appeal to edgier markets. - **Retail:** Retail stores can carry clothing lines or accessories that incorporate punk rock elements or daring face piercing accessories to cater to younger and more adventurous consumers. - **Beauty:** Beauty brands can create makeup and skincare products that cater to the minimalist beauty aesthetic, offering fresh-faced looks to their consumers. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)