# Celeb Hipster Fashion Labels Hilary Duff's Femme for DKNY Collection is Rocker-Chic By TopDog | Published 2009-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/twenty-something-endorsements References: [stylenews.peoplestylewatch](http://stylenews.peoplestylewatch.com/2009/05/16/hilary-duff-on-getting-edgy-with-her-dkny-clothing-collection/) Hilary Duff is confident in her newly established fashion venture with [DKNY](https://www.trendhunter.com/trends/knys-fall-2025) Jeans fittingly called 'Femme,' a new clothing line for twenty-somethings. At a recent AIDS charity event, the young fashionista was very vocal about her new collection of rocker-chic fashions which consist primarily of [skinny jeans and chic accessories](https://www.trendhunter.com/trends/ultra-low-rise-flare). This is not the first of Duff's fashion endorsements. Just a few years ago, Duff's line Stuff became ultra-popular with younger Hilary Duff fans. **Implications** - Duff is absolutely right and her cost efficient collection is a testament to the power fo creativity in style to create outfits that are fashionable, put together and not too hard on the wallet. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Affordable Celebrity Fashion:** There is an opportunity for a trend of affordable celebrity fashion lines that are accessible to young adults. - **Rocker-chic Clothing:** There is a trend towards rocker-chic fashion that can be capitalized on by clothing companies. - **Celebrity Fashion Endorsements:** There is a trend towards celebrities launching their own fashion lines or endorsing existing brands. ### Who This Affects Most - **Fashion:** The fashion industry could benefit from offering more affordable and accessible clothing lines with celebrity endorsements. - **Retail:** Retail companies could benefit from stocking more rocker-chic clothing options to cater to this trend. - **Marketing:** Marketing companies could benefit from working with celebrities to launch fashion lines or endorse existing brands. ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [In-Game Fashion Collections](https://www.trendhunter.com/trends/dkny-and-roblox.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Country Star-Collab Glamorous Denim](https://www.trendhunter.com/trends/joleans.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md)