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# Technology-Inspired Candles
The Twelve South 'Inspire' Candle Helps You Focus on Productivity

By Michael Hemsworth | Published 2017-10-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/twelve-south-inspire-candle
References: [coolmaterial](http://coolmaterial.com/home/twelve-south-inspire-candle/) & [twelvesouth](https://www.twelvesouth.com/product/inspire-candle)

Twelve South previously created a candle that was scented to smell like a new [MacBook](https://www.trendhunter.com/trends/intricuit-magic-screen) computer, but the new Twelve South 'Inspire' Candle comes as something of a more artistic approach to candle scents.

The candle is created with the aesthetic of [Apple](https://www.trendhunter.com/trends/apple-silicon-macs) products in mind to help users move past mental clutter and help stimulate their creativity to be productive when using their favorite technology products. This is achieved with a refreshing blend of scents including lemon, bergamot and tarragon that will help to refresh your clarity and feel ready to be productive.

The Twelve South 'Inspire' Candle comes as a product that's created with digital professionals in mind to help them relax and feel more at ease when spending extended hours at the office in front of a screen.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 76% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Technology-inspired Candles:** The trend of technology-inspired candles presents an opportunity to create unique scents that cater to the preferences of digital professionals.
- **Aesthetic-based Products:** The trend of creating products with the aesthetic of popular brands, like Apple, opens up opportunities to attract consumers who value brand consistency and design.
- **Productivity Enhancement:** The trend of using scents to enhance productivity provides an opportunity to create candles or other scented products that promote focus, mental clarity, and relaxation.

### Where This Applies

- **Home Fragrance:** The home fragrance industry can tap into the trend of technology-inspired candles by creating innovative scents that cater to the preferences of digital professionals.
- **Consumer Electronics:** The consumer electronics industry can explore the trend of aesthetic-based products by incorporating the design elements and aesthetics of popular brands, like Apple, into their products.
- **Wellness and Productivity:** The wellness and productivity industry can leverage the trend of using scents to enhance productivity by developing new products, such as scented candles or essential oil blends, that promote focus, mental clarity, and relaxation.

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