# Sweatband Smartwatch Straps The Twelve South ActionBand is Built for the Apple Watch By Michael Hemsworth | Published 2021-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/twelve-south-actionband References: [geeky-gadgets](https://www.geeky-gadgets.com/twelve-south-launches-actionband-for-the-apple-watch-05-11-2021/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+geeky-gadgets+%28Geeky+Gadgets%29) & [twelvesouth](https://www.twelvesouth.com/products/actionband-for-apple-watch) The Twelve South ActionBand is an aftermarket accessory for Apple Watch users in need of a way to keep their smartwatch secured when working out in a way that suits their active lifestyle. The [smartwatch strap](https://www.trendhunter.com/trends/premium-smartwatch-bands) is characterized by its sweatband-like construction that is achieved using Terry cotton to actually absorb sweat during intense training or workouts. This is positioned to keep the user feeling far more comfortable when training to ensure that they don't have to deal with irritation or sweat on their wrists when working out. The Twelve South ActionBand is machine washable and compatible for use with 40mm and 44mm models of the Apple Watch Series 4, 5, 6 and [SE](https://www.trendhunter.com/trends/stratos-band-icy-blue-glow-edition) with a price point of $29.99. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 64% | Activity: 38% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Sweatband Smartwatch Straps:** Sweat-absorbing smartwatch straps designed for athletic use can disrupt the smartwatch accessories market. - **Machine Washable Wearable Accessories:** Machine washable accessories like the Twelve South ActionBand can disrupt the non-disposable wearable accessories market. - **Comfort-centric Smartwatch Accessories:** Comfortable accessories like the Twelve South ActionBand can disrupt the market for uncomfortable and irritating smartwatch straps. ### Sectors Adopting This - **Wearable Technology:** The sweatband smartwatch straps trend has disruptive innovation opportunities for wearable technology makers. - **Athletic Wear:** The intersection of smartwatch straps and athletic wear has disruptive innovation opportunities for athleisure wear makers. - **Smartwatch Accessories:** Smartwatch accessory makers can disrupt the market by creating machine washable and comfortable accessories like the Twelve South ActionBand. ## Related on Trend Hunter - [Convenient Workout Devices](https://www.trendhunter.com/trends/twelve-south.md) - [Silicone Eco-Friendly Wristbands](https://www.trendhunter.com/trends/flexi-bands.md) - [High-Density Smartwatch Straps](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Refined Weatherproof Smartwatch Straps](https://www.trendhunter.com/trends/bellroy-venture-watch-strap.md) - [Wearable Technology Gym Accessories](https://www.trendhunter.com/trends/protecht-wrist-wraps.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [Durable Glowing Smartwatch Straps](https://www.trendhunter.com/trends/stratos-band-icy-blue-glow-edition.md) - [Hyper-Durable Smartwatch Straps](https://www.trendhunter.com/trends/nomad-rocky-point-band.md)