# Patriotic 12 Cover Issues i-D Magazine Pays Homage to 12 British Mega Models By lourdes sanchez bayas | Published 2009-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/twelve-cover-issues-i-d-magazine-pays-homage-to-12-british-models References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2009/02/id-honors-british-models-it-girls-with-12-covers-for-march-09.html) Magazine double covers are not unusual and neither are quadruple covers, although the latter still catches me by surprise. But a magazine issue with 12 different covers? Yes, that's rare. Shot by Sølve Sundsbø to pay homage to Britain’s models and so-called “it” girls, the covers of the March issue of i-D Magazine’s “Best Of British” features the usual suspects such as Naomi, Kate and Aggy but also features relatively new comers such a Jourdan Dunn, Lily Donaldson, Alice Dellal, Daisy Lowe, Eliza Cummings and others. Surprisingly, the issue goes back to the 1960’s and 1970’s when it seemed like Twiggy was the “it” girl of the whole world! i-D then proceeds to take us through the “me” generation of the 1980’s and 1990’s represented by the always gorgeous Yasmin Le Bon. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Double Covers:** Opportunity for magazines to create unique and eye-catching covers, potentially increasing sales and readership. - **Homage to British Models:** Opportunity to celebrate and showcase the talent and beauty of British models, attracting attention from fashion enthusiasts and industry professionals. - **Exploring Fashion Eras:** Opportunity to revisit and explore different fashion eras, creating nostalgic and educational content for fashion enthusiasts. ### Who This Affects Most - **Fashion Magazines:** Opportunity for fashion magazines to differentiate themselves and attract attention from readers and advertisers through unique cover concepts. - **Modeling Industry:** Opportunity for modeling agencies to promote their talent and gain exposure through magazine covers and features. - **Fashion History Education:** Opportunity for educators or fashion history enthusiasts to create informative content about different fashion eras and their impact on the industry. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md)