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# Hip-Hop Homage Tees
Twelve Bar FW 2011 Shirts Pay Tribute to West Coast MCs

By Matt Ho | Published 2011-09-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/twelve-bar-fw-2011-shirts
References: [hypebeast](http://hypebeast.com/2011/09/twelve-bar-california-love-keep-bouncing-t-shirts/) & [twelvebar](https://www.twelvebar.com/)

The latest apparel to come out of the Twelve Bar FW 2011 collection are two shirts that are simple, stylish and pay respect to some of hip-hop's finest.

For the Twelve Bar FW 2011 collection, the brand is adding two new shirts into the mix that pays homage to hip-hop. The first one is called the 'California Love,' which is the first of 12 of the Crossword Collector series. The shirt shows off a crossword with several hip-hop names such as Kendrick Lamar, Odd Future and The D.O.C. scribbled into the square. The second shirt draws inspiration from A Tribe Called Quest's Low End Theory album artwork by incorporating the red, black and green color theme to the brand's heart logo. Both shirts are available in two different colors.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 67% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Hip-hop Homage Fashion:** Apparel and accessory brands can incorporate hip-hop culture references in their fashion lines, gaining popularity among a broader audience.
- **Crossword Collector Series:** A series of collectable merchandise featuring popular culture references can attract dedicated fans and increase sales.
- **Color Schemes as Homage:** Incorporation of color schemes from iconic album artworks and brands can add a nostalgic touch to new merchandise lines.

### Industries Being Reshaped

- **Apparel:** Fashion brands can create new lines of apparel that pay tribute to different musical genres and movements.
- **Collectibles:** Brands that produce collectible merchandise can tap into hip-hop subculture fans' desire for exclusive merchandise.
- **Music:** Hip-hop artists and record labels can create a merchandise line based on iconic album artwork to offer fans a chance to buy and own a piece of music history.

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