# Tweeting Pigeon Campaigns The 'Tweet Beyond Borders' Stunt Uses Pigeons to Send Tweets By Alexander Lam | Published 2013-06-14 | Updated 2013-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tweet-beyond-borders References: [psfk](http://www.psfk.com/2013/06/twitter-homing-pigeons.html) & [foggmobile](http://www.foggmobile.com/tweet/) Merging communication methods of the past and present, Fogg Mobile created the 'Tweet Beyond Borders' campaign. Using a homing pigeon, Fogg plans to let people broadcast tweets from anywhere. The pigeon will fly across Europe to allow users to tweet from a location of their choosing. The pigeons will be equipped with a small backpack that comes with several pieces of tech. The bags will house a SIM card as well as a GPS device. While the pigeon is flying, the backpack will be able to tweet. As a result, the bird acts as a digital messenger. Users will be able to track the birds through individualized [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget) accounts. Each of the four birds has an account dedicated to tweeting their locations. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Intermingling Communication Methods:** By blending different communication methods, businesses can create unique and engaging campaigns that capture attention. - **Mobile Technology Integration:** Integrating advanced technology into unconventional objects like pigeons opens up opportunities for innovative and attention-grabbing marketing campaigns. - **Location-based Broadcasting:** Using location-based broadcasting through GPS-equipped pigeons provides a novel way for users to connect with their audience in specific geographical areas. ### Sectors Adopting This - **Mobile Marketing:** Mobile marketers can take inspiration from the 'Tweet Beyond Borders' campaign to develop unique and impactful mobile marketing strategies. - **Advertising and PR:** Advertisers and public relations professionals can explore incorporating unconventional methods, like using pigeons, to create memorable and buzz-worthy campaigns. - **Location-based Services:** Location-based service providers can leverage the idea of broadcasting through GPS-equipped objects to offer new and exciting features for their users. ## Related on Trend Hunter - [App-Extended Smart Birdfeeders](https://www.trendhunter.com/trends/smart-birdfeeder.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Bird-Inspired Earbud Concepts](https://www.trendhunter.com/trends/tweettunes.md) - [Pigeon-Inspired Artful Clutch Bags](https://www.trendhunter.com/trends/pigeon-clutch-bag.md) - [Safe Snacking Zones](https://www.trendhunter.com/trends/birds-at-the-beach.md) - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Bird-Diverting Robotic Systems](https://www.trendhunter.com/trends/robotic-system.md) - [Retro Messaging Devices](https://www.trendhunter.com/trends/pippo.md)