# Social Network Coffee Deliveries The Starbucks Tweet a Coffee Program Brings Java to Your Friends By Malika Renee Butss | Published 2014-01-15 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/tweet-a-coffee References: [ottawacitizen](http://www.ottawacitizen.com/Starbucks) & [newswire](http://www.newswire.ca/en/story/1287103/starbucks-canada-launches-first-twitter-gifting-program-in-canada-with-debut-of-tweet-a-coffee) Brighten your followers' mornings with the Starbucks Tweet A Coffee program. Developed by the innovative people at [Starbucks Canada](https://www.trendhunter.com/trends/starbucks-canada-offers-mobile-ordering), this great and nifty idea lets people send coffee via the most popular social network in the world. Through a quick and painless process via [Twitter](https://www.trendhunter.com/trends/social-media-tipping-features) and the Starbucks website, you can [send a cup of coffee](https://www.trendhunter.com/trends/cambio-roasters) to a hilarious follower of yours thanking them for being so funny, or to a relative in another country in a reply to their tweet about landing a promotion. This bright and brilliant idea brings eGrifting to a greater and more immerse level. The Starbucks Tweet A Coffee program is a great way to give and might just put the ‘favorite tweet’ option out of business. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 45% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Social Media Gifting:** Using social media platforms to send gifts and surprises to friends and family, creating a new level of personalized and convenient gifting. - **Personalized Marketing:** Utilizing customer data and social media interactions to create personalized marketing campaigns, enhancing brand engagement and customer loyalty. - **Innovative Payment Methods:** Exploring new ways for customers to make purchases and send payments, making transactions seamless and convenient. ### Industries Being Reshaped - **Coffee Shop:** Coffee shops can integrate social media gifting programs to encourage brand advocacy and increase customer satisfaction. - **E-commerce:** E-commerce platforms can leverage personalized marketing strategies to enhance customer experiences and drive sales. - **Payment Solutions:** Payment solution providers can develop innovative payment methods that integrate with social media platforms, facilitating seamless transactions. ## Related on Trend Hunter - [Convenient Cafe Delivery Options](https://www.trendhunter.com/trends/starbucks-and-doordash.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/starbucks-and-nhs-charities-together.md) - [Gen Z Coffee Brands](https://www.trendhunter.com/trends/couplet-coffee.md) - [Coffee-Focused Rewards Programs](https://www.trendhunter.com/trends/the-human-bean.md) - [Unified Enterprise Coffee Programs](https://www.trendhunter.com/trends/coffee-program.md) - [Elevated Corporate Coffee Offerings](https://www.trendhunter.com/trends/coffee-for-the-office.md) - [Complimentary QSR Coffee Campaigns](https://www.trendhunter.com/trends/pret-organic-coffee.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md)