# Chat-Inspired Tween Care Products TBH Kids' Packaging Resembles Text Message Conversations By Laura McQuarrie | Published 2019-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tween-care-products References: [cosmeticsdesign](https://www.cosmeticsdesign.com/Article/2019/10/02/TBH-Kids-fun-functional-personal-care-for-tweens) & [tbhkids](https://tbhkids.com/) TBH Kids is a line of [tween care products](https://www.trendhunter.com/trends/kidfirst-brand) that helps to address the essential skincare, body care and overall personal care needs of tweens. All of the brand's products are sold in colorful, youthful packaging with a label that's designed to look like a chat conversation on a messenger platform. In this way, kids are able to quickly identify the benefits of specific products in a friendly format that reminds of chatting with a friend. While the brand's [pH-balancing shampoo and conditioner](https://www.trendhunter.com/trends/ph-balanced-body-spray) are formulated with nettle and meadowsweet to help dry up the natural oils on the scalp, TBH Kids also makes non-drying [foam face washes](https://www.trendhunter.com/trends/allkinds-whipped-shower-foam), facial wipes and gentle face cleansers that address skincare imbalances and help to prevent flare-ups with key ingredients like willow bark and salicylic acid. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Chat-inspired Packaging:** There is potential for more brands to adopt chat-inspired packaging to appeal to younger generations. - **Preteen Skincare:** There is a growing trend in the skincare industry to create products specifically designed for preteens. - **Youthful Product Line:** Companies may benefit from creating product lines with youthful packaging that appeals to the younger demographic. ### Sectors Adopting This - **Skincare:** There is an opportunity for skincare companies to create age-specific products for preteens. - **Cosmetics:** Cosmetic companies may expand their lines to include chat-inspired packaging to appeal to younger generations. - **Personal Care:** Personal care companies can tap into the trend of youthful packaging to attract young consumers. ## Related on Trend Hunter - [Teen-Targeted Skincare Products](https://www.trendhunter.com/trends/instanatural-besties.md) - [Gentle Pre-Teen Skincare](https://www.trendhunter.com/trends/your-skin-stuff.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [All-Natural Youth Skincare](https://www.trendhunter.com/trends/just-for-teens.md) - [Teen-Safe Skincare Systems](https://www.trendhunter.com/trends/erly.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md)