# Athletic Endurance-Improving Drinks The Tweaker Energy Drink Increases Performance and Vitality By Michael Hemsworth | Published 2017-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tweaker-energy-drink References: [preparedfoods](http://www.preparedfoods.com/articles/120093-tweaker-energy-drink) The Tweaker Energy Drink is a new beverage that has been created with [athletes and sports enthusiasts](https://www.trendhunter.com/trends/new-boost-drinks) in mind to provide ample benefits to enjoy before or after athletic endeavors. The beverage is reported by the brand to help improve your endurance and performance when it comes to working out or before partaking in a sporting event. This is achieved using a series of B vitamins and an 80 mg dose of caffeine. The Tweaker Energy Drink comes in 8.4 fl. oz. cans and is being launched with a price point of just $0.99. This makes the beverage a far more affordable option when it comes to [energy drinks](https://www.trendhunter.com/trends/avvika) in order to draw in consumers who are looking for a more cost-effective option. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sport-specific Drinks:** Athletes and sports enthusiasts will continue to seek customized sports drinks with scientifically proven ingredients to boost their performance and endurance. - **Natural Energy Boosters:** Drinks with natural ingredients that enhance energy and vitality without the risk of negative side-effects will continue to disrupt the energy drink market. - **Affordable Energy Drinks:** More affordable energy drinks that target budget-conscious consumers will continue to disrupt the energy drink market and create a new market segment. ### Industries Being Reshaped - **Sports and Fitness Industry:** The sports and fitness industry can leverage the trend by partnering with companies to create customized sports drinks for athletes and fitness enthusiasts. - **Health and Wellness Industry:** The health and wellness industry can leverage the trend by promoting and creating natural energy drinks that cater to consumers seeking healthier options for energy drinks. - **Beverage Industry:** The beverage industry can leverage the trend by creating more affordable options for consumers seeking energy drinks while also catering to the needs of sports and fitness enthusiasts. ## Related on Trend Hunter - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Energy-Boosting Grape Drinks](https://www.trendhunter.com/trends/fast-twitch-grape-flavor.md) - [Electrolyte-Rich Energy Drinks](https://www.trendhunter.com/trends/energy-sparkling-orange-blast.md) - [Performance-Boosting Beverages](https://www.trendhunter.com/trends/sparkling-energy-drinks.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Endurance-Focused Pre-Workout Supplements](https://www.trendhunter.com/trends/move-endurance-pre-workout.md) - [Gut-Friendly Endurance Drinks](https://www.trendhunter.com/trends/endurance-drinks.md) - [Clean Caffeine Energy Drinks](https://www.trendhunter.com/trends/joggy-energy.md) - [Sour Protein-Rich Refreshments](https://www.trendhunter.com/trends/protein-energy-drink.md)