# Celebrity-Backed Luxe Fashion Campaigns Burberry's Holiday Film is Dubbed ’Twas the Knight Before… By Kalin Ned | Published 2025-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/twas-the-knight-before References: [lesfacons](https://lesfacons.com/2025/11/12/burberry-holiday-2025-campaign-film-starring-a-celebrity-cast/) [Burberry](https://www.trendhunter.com/trends/happy-together) has released a [seasonal promotional film](https://www.trendhunter.com/trends/tommy-hilfigers-2025) for 2025 titled 'Twas the Knight Before... and featuring a narrative centered on host Jennifer Saunders preparing for and welcoming a group of notable guests to a festive gathering. The assembled cast, which includes Naomi Campbell, Ncuti Gatwa, Rosie Huntington-Whiteley, and Son Heung-min, is depicted interacting in a convivial atmosphere that includes moments of spontaneous celebration. Burberry's 'Twas the Knight Before... production serves to showcase a range of the brand's products, with a particular focus on updated versions of its classic coat and jacket silhouettes, as well as elevated accessories — from handbags like the Bloomsbury tote and [leather goods](https://www.trendhunter.com/trends/leather-goods1) such as the Highlands backpack to cashmere scarves, children's clothing, and the brand's signature fragrances. Image Credit: Burberry ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 35% | Freshness: 56% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Celebrity-influenced Storytelling:** Luxury brands are increasingly leveraging celebrity narratives in promotional films to craft relatable and aspirational storytelling experiences. - **Multisensory Fashion Marketing:** Fashion campaigns are evolving to create immersive multisensory experiences, combining visual storytelling with product interaction to enhance consumer connection. - **Heritage-inspired Modern Luxury:** Innovative luxury branding strategies are focusing on refreshing classic designs with contemporary twists, appealing to both traditionalists and modern fashion enthusiasts. ### Who This Affects Most - **Luxury Fashion:** The luxury fashion industry is reinventing promotional strategies by integrating high-profile celebrity endorsements to strengthen brand appeal and global reach. - **Entertainment Marketing:** Entertainment marketing is witnessing a shift towards high-production promotional films that combine narrative and commerce, offering new platforms for storytelling and product integration. - **Lifestyle Branding:** Lifestyle branding leverages the synergy between luxury goods and aspirational narratives, creating opportunities for brands to become a cultural touchstone. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Festive Claymation Fashion Campaigns](https://www.trendhunter.com/trends/barbour-x-wallace-gromit.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Festive Fairytale Campaigns](https://www.trendhunter.com/trends/gift-happily-ever-after.md) - [Luxe Formalwear Campaigns](https://www.trendhunter.com/trends/2026-formalwear-campaign.md) - [Romantic Star-Studded Outerwear Campaigns](https://www.trendhunter.com/trends/monclers-prefall-2025.md) - [Celebrity-Supported Luxe Fashion Campaigns](https://www.trendhunter.com/trends/renowned-public-figures.md)