# Indecorous Tee Designs The TVDM T-Shirts are for the Strong-Stomached By Milla Kiss | Published 2011-11-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/tvdm-t-shirts References: [frizzifrizzi.it](http://www.frizzifrizzi.it/2011/10/31/ti-vesti-di-merda/) & [facebook](https://www.facebook.com/media/set/?set=a.130619817017656.35343.119105681502403&type=1) Born from the irony of a couple of Italian rebels, the TVDM T-shirts offer a collection of [highly indecorous t-shirt designs](https://www.trendhunter.com/trends/dirty-looks) for the price of a drink. The available color sets speak for themselves: bloody-red (imitating the remnants of a bar fight on your tee), puke-green or puke-brown (imitating the [remnants of a booze-up](https://www.trendhunter.com/trends/uber-eats-and-rosas-thai)) and more. The TVDM acronym stands for "Ti Vesti Di Merda" -- a registered trademark that means, "You Dress Like Shit." That's certainly a rather bold and provocative motto. The TVDM T-shirt brand celebrates individuality and [anti-conformism](https://www.trendhunter.com/trends/i-can-fix-him) in the heart of Italian fashion and luxury making (yet again) an extreme contrast. The TVDM T-shirts have already been "fan-ed" by local celebrity-rebels Italian electro-pop band the Iori’s Eye. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 45% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Provocative Fashion:** Disruptive innovation opportunity: Create a fashion brand that pushes the boundaries of social norms and promotes individuality. - **Anti-conformist Clothing:** Disruptive innovation opportunity: Develop a line of clothing that challenges traditional fashion standards and appeals to rebellious individuals. - **Controversial Branding:** Disruptive innovation opportunity: Build a brand with provocative messaging and designs that spark conversations and challenge societal norms. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce unconventional fashion concepts that cater to niche markets and redefine fashion norms. - **Streetwear:** Disruptive innovation opportunity: Create urban clothing brands that embrace counter-culture themes and appeal to non-conformist youth. - **Band Merchandise:** Disruptive innovation opportunity: Design edgy merchandise for musicians and bands that reflects their rebellious image and connects with fans. ## Related on Trend Hunter - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Lazy Vodka-Branded Thanksgiving Clothing](https://www.trendhunter.com/trends/titos-turkey-rot-merch.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [History-Inspired Apparel Collections](https://www.trendhunter.com/trends/the-scorpion-the-frog.md) - [Music Culture-Honoring Graphic Tees](https://www.trendhunter.com/trends/dance-tshirt.md) - [Tech Enthusiast Clothing Lines](https://www.trendhunter.com/trends/tech-enthusiast.md)