# Message Delivery in the Buff TV6 Sends Bare Contestants to Swedish Ad Agencies By mediterranean | Published 2009-02-10 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/tv6-messengers-game-show-ad References: [homotography.blogspot](http://homotography.blogspot.com/2009/02/effective-game-show-nudevertising.html) & [adsoftheworld](http://adsoftheworld.com/media/ambient/tv6_id_do_anything_for_money_nude) Swedish TV6 collaborated with ad agency Le Bureau, (Stockholm, Sweden) to promote their game show program to ad agencies. The show’s “I’d do anything for money” concept involves making contestants do [humiliating and sometimes painful stunts](https://www.trendhunter.com/trends/league-losers) in order to win the money. Their unorthodox marketing effort involved sending [naked guys](https://www.trendhunter.com/trends/lower-body-spray) to other ad agencies with a message that says, “I was paid 50 Euros to deliver this DM butt naked.” I am sure the [unconventional marketing idea](https://www.trendhunter.com/trends/legitimate-you) grabbed the attention of the secretaries in these offices and gave a pretty good idea what the show is all about. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Unconventional Marketing:** Opportunity for businesses to think outside the box and create attention-grabbing campaigns like sending naked messengers. - **Shockvertising:** Brands can utilize shocking and provocative advertisements to generate buzz and create brand awareness. - **Contest-based Entertainment:** The concept of game shows with challenging stunts and high stakes can captivate audiences and offer unique entertainment experiences for viewers. ### Industries Being Reshaped - **Advertising:** Opportunity for ad agencies to explore unconventional marketing techniques and create impactful campaigns. - **Entertainment:** Opportunity for TV networks and production companies to develop contest-based entertainment shows with unique and attention-grabbing concepts. - **Media and Broadcasting:** Opportunity for media companies to create controversial and buzzworthy content that attracts viewers and increases advertising revenue. ## Related on Trend Hunter - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md)