# TV-Friendly Beer Mugs The 'Better TV Viewing Beer Mug' Leaves Views to the Screen Unobstructed By Joey Haar | Published 2016-09-12 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/tv-viewing-beer-mug References: [mashable](http://mashable.com/2016/09/09/tv-watching-beer-mug/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [perpetualkid](http://www.perpetualkid.com/better-tv-viewing-beer-mug/) The 'Better TV Viewing Beer Mug' solves a problem that plagues dedicated TV-watchers who also enjoy drinking a nice pint in front of the tube. When watching captivating programming, be it the big game or a season finale, looking away for even a second can mean missing a crucial moment. But as a result of the cylindrical shape of a pint glass, [taking a sip of beer](https://www.trendhunter.com/trends/beer-biocup) necessitates blocking the TV -- a paralyzing double bind. The Better TV Viewing Beer Mug solves this problem by reshaping the very core of the issue, taking a slice out of the standard pint glass shape. With the [novelty mug](https://www.trendhunter.com/trends/pixelmug), consumers can take a deep draft of their drink without breaking their line of sight. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Tv-friendly Drinkware:** Innovation in drinkware that allows for uninterrupted TV viewing experiences. - **Reshaping of Traditional Products:** Innovation in reshaping traditional products to meet modern consumer needs. - **Integration of Technology and Design:** Innovation in integrating technology and design to enhance user experiences. ### Industries Being Reshaped - **Drinkware:** Opportunities for innovation in the drinkware industry to create products that enhance consumer experiences. - **Home Entertainment:** Opportunities for innovation in the home entertainment industry to create products that integrate with traditional activities like drinking and enhance user experiences. - **Consumer Goods:** Opportunities for innovation in the consumer goods industry through reshaping traditional products to meet modern consumer needs and preferences. ## Related on Trend Hunter - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md) - [Can Clip Gadgets](https://www.trendhunter.com/trends/can-clip.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Sporty Fridge TVs](https://www.trendhunter.com/trends/fridge-tv.md) - [Deceptive Stout Glasses](https://www.trendhunter.com/trends/schneaky-espresso-martini.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Safety-Focused Drinking Mugs](https://www.trendhunter.com/trends/antichoke-mug.md) - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Perfect Sound-Producing Drinkware](https://www.trendhunter.com/trends/perfect-cheers.md)