# Telecom Streaming Devices The Sky NOW TV Smart Stick Streams Content on a Budget By Michael Hemsworth | Published 2018-01-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tv-smart-stick References: [geeky-gadgets](https://www.geeky-gadgets.com/skys-now-tv-smart-stick-costs-just-14-99-25-01-2018/) & [skygroup.sky](https://www.skygroup.sky/corporate/media-centre/articles/en-gb/NOW-TV-launches-UKs-cheapest-TV-Smart-Stick) The Sky NOW TV Smart Stick has been announced by the brand as a new device that will provide users with low-cost access to a series of streaming services. The device is set to retail for just £14.99 and can be purchased with a Now TV Entertainment Pass for enhanced access to premium content without having to opt for a traditional cable subscription. The Sky NOW TV Smart Stick is powered by [ROKU](https://www.trendhunter.com/trends/roku-streaming-stick-4k) and offers access to streaming services like BBC iPlayer, ITV Hub, All 4 and much more. The move from the telecom company to offer premium streaming capabilities at a low-cost comes as a response to the growing shift towards online content from consumers who are looking to watch what they want when they want. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Low-cost Streaming Devices:** The Sky NOW TV Smart Stick offers low-cost access to streaming services, catering to consumers' increasing demand for affordable, on-demand content. - **Shift Towards Online Content:** As consumers increasingly seek the ability to watch content on their own terms, telecom companies can tap into this trend by offering streaming devices that provide easy access to online content. - **Enhanced Access to Premium Content:** By offering the Now TV Smart Stick with a bundled Entertainment Pass, telecom companies can provide users with an affordable way to access premium content without traditional cable subscriptions. ### Where This Applies - **Telecommunications:** Telecom companies can gain a competitive edge by providing low-cost streaming devices that cater to the growing demand for online content. - **Streaming Services:** Streaming service providers can partner with telecom companies to offer their services through affordable streaming devices, expanding their reach to a wider consumer base. - **Entertainment:** The entertainment industry can capitalize on the trend of on-demand streaming by collaborating with telecom companies to offer exclusive content packages on low-cost streaming devices. ## Related on Trend Hunter - [Fully-Integrated Streaming Devices](https://www.trendhunter.com/trends/virgin-media.md) - [Updated Streaming TV Sticks](https://www.trendhunter.com/trends/fire-tv-stick-hd.md) - [Low-Cost UHD Streaming Boxes](https://www.trendhunter.com/trends/4k-streaming-box.md) - [Quad-Core Processor Streaming Sticks](https://www.trendhunter.com/trends/amazon-fire-tv-stick-4k.md) - [Low-Cost Streaming Services](https://www.trendhunter.com/trends/roku-howdy.md) - [Speedy Smart Streaming Systems](https://www.trendhunter.com/trends/google-tv-streamer.md) - [AI-Personalized Streaming Boxes](https://www.trendhunter.com/trends/comcast.md) - [Low-Cost Media Plans](https://www.trendhunter.com/trends/comcast-1.md) - [Advanced TV-Focused Hardware](https://www.trendhunter.com/trends/roku-1.md)