# Fuzzy Animal Ads The TV Record Minas Campaign Urges Viewers to Now "Let the Planet off Air" By Meghan Young | Published 2011-07-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tv-record-minas References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/07/tv-record-minas-tiger-parrot-lion/) & [recordminas](http://www.recordminas.com) Looking at the TV Record Minas ad campaign, it is easy to be tempted to flip the channel. In this case, however, you can't simply turn the channel to look at another campaign, and t hat is exactly what this print campaign wants. By focusing on fuzzy programming, it tells viewers to persevere until the channel gets a better reception -- until things get better. Conceived by Belo Horizonte-based ad agency Feeling Comunicação, the TV Record Minas ad campaign was created for this year's [World Environment Day](https://www.trendhunter.com/trends/go-wild). With the tag line "Don’t let the planet off air," it urges the public to be more responsible and to [respect animals](https://www.trendhunter.com/trends/humane-world-for-animals) as much as they are trying to respect the environment now. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 38% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Environment Respect Advertising:** There is an opportunity for advertisers to create campaigns that urge the public to be more responsible and respect the environment. - **Fuzzy Advertising:** There is an opportunity for advertisers to use soft and fuzzy imagery to grab viewer's attention and promote their campaign message. - **Animal-inspired Advertising:** There is an opportunity for advertisers to use animals and animal-inspired imagery to promote campaigns and products with an eco-friendly message. ### Industries Being Reshaped - **Advertising Industry:** Advertisers can promote eco-friendly campaigns and products through animal-inspired, fuzzy, and environment-respectful advertisements. - **Television Broadcasting Industry:** Television broadcasters can use fuzzy and animal-inspired ads to promote environmentally friendly messages, engaging audiences with different types of campaigns. - **Environmental Preservation Industry:** Environmental organizations can partner with advertisers to create campaigns that promote animal rights and environmental preservation, raising awareness and increasing support for their cause. ## Related on Trend Hunter - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)