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# Creepy Networking Campaigns
This TV Marketing Stunt for 'Stalker' Scoped Out Profiles on LinkedIn

By Laura McQuarrie | Published 2015-01-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/tv-marketing
References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/social-media-marketing/bbdo-utilizes-creepy-side-linkedin-promote-new-stalker-tv-series/) & [sbsbelgium.be](http://www.sbsbelgium.be/)

In order to give people a taste of the kind of creepiness that they can expect from tuning into Stalker, a new TV show on Vier, this unsettling [TV marketing stunt](https://www.trendhunter.com/trends/legitimate-you) was set up on [LinkedIn](https://www.trendhunter.com/trends/out-of-home-campaign). Playing off of the inherently "[voyeuristic side](https://www.trendhunter.com/trends/linkedin-roaster)" of the social network, this campaign involved creating a fake profile for a Stalker and having him view over 2,000 profiles. In return, these users would get a notification that "Stalker" had viewed their profiles. 63% of people were curious enough to view Stalker’s profile in return, where they would find creepy quotes like "I know where you live. I know where you work."

As it turns out, LinkedIn shut down a couple of the fake Stalker profiles, but it was still an effective an chilling way to promote the launch of the TV series.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 23% | Activity: 70% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Why This Trend Is Growing

- **Interactive TV Marketing:** Opportunities to create immersive and unsettling marketing campaigns that engage viewers and drive curiosity.
- **Voyeuristic Social Media Engagement:** Utilizing the voyeuristic nature of social media to create unique and attention-grabbing brand interactions.
- **Unconventional Promotional Stunts:** Exploring unconventional and creepy marketing tactics to generate buzz and intrigue.

### Industries Being Reshaped

- **Entertainment and Media:** Disruptive innovation opportunities include leveraging interactive marketing campaigns to increase audience engagement and promote TV shows.
- **Social Networking:** Opportunities for platforms to support and facilitate unique brand engagements that utilize the voyeuristic aspects of social media.
- **Advertising and Marketing:** Disruptive innovation opportunities lie in developing unconventional and attention-grabbing promotional stunts that captivate target audiences.

## Related on Trend Hunter

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- [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)
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- [Professional Community Platforms](https://www.trendhunter.com/trends/linkedin-3.md)
- [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md)
- [Haunting Pasta Projects](https://www.trendhunter.com/trends/creepypasta.md)
- [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)
- [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)