# Sleek Pop-Up Televisions The 'ATELIER' TV Entertainment System Blends Beautifully into Spaces By Michael Hemsworth | Published 2017-03-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tv-entertainment-system References: [homecrux](http://www.homecrux.com/2017/03/21/65499/atelier-tv-electronic-furniture-blends-different-spaces.html) & [behance.net](https://www.behance.net/gallery/49366119/ATELIER-TvAudio) Televisions are a common item within the home yet maintain a somewhat undesirable aesthetic, which is something that the 'ATELIER' TV entertainment system solves beautifully. The 'ATELIER' TV works by sliding upward out of the speaker-embedded base in order to bring the screen up to eye level only when it's desired for viewing purposes. This makes it possible to discreetly [hide the TV from view](https://www.trendhunter.com/trends/gallery-tv) when it isn't being used to keep the sightlines in a space clean and clear. The 'ATELIER' TV entertainment system is the design work of Seoul-based designer Kwanjun Ryu and is intended to be accessed at the press of a button. This makes it possible to hide a TV in plain sight, while also incorporating a [high-end speaker system](https://www.trendhunter.com/trends/diyr-speaker) into the space. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Sleek TV Design:** Developing televisions with a more aesthetically pleasing and discreet design. - **Integrating Audio Systems:** Incorporating high-end speaker systems into television designs. - **Discreet Technology Integration:** Creating innovative ways to hide technology when not in use. ### Where This Applies - **Home Entertainment:** Opportunity for manufacturers to create televisions that seamlessly blend into home decor. - **Audio Technology:** Opportunity for audio companies to develop high-quality integrated speaker systems for televisions. - **Interior Design:** Opportunity for interior designers to offer solutions for discreetly incorporating technology into home spaces. ## Related on Trend Hunter - [Space-Dividing Rolling TVs](https://www.trendhunter.com/trends/vifa-skyline.md) - [Sculptural Folding TVs](https://www.trendhunter.com/trends/c-seed-n1.md) - [Illusory Artwork-Displaying TVs](https://www.trendhunter.com/trends/hisense-canvastv.md) - [Disappearing Display TV Sets](https://www.trendhunter.com/trends/awol-vision-vanish-laser-tv.md) - [Canvas-Like TVs](https://www.trendhunter.com/trends/lg-objet-tv.md) - [Multipurpose Compact Televisions](https://www.trendhunter.com/trends/souround.md) - [Retractable Screen TV Sets](https://www.trendhunter.com/trends/the-giro.md) - [Artistic Easel Home Displays](https://www.trendhunter.com/trends/movable-home-display.md) - [Rotating Shutter OLED TVs](https://www.trendhunter.com/trends/partial-screen.md)