# Gigantic Vehicular TV Screens London Live’s TV Bus Has the World’s Largest Vehicular Screen By Laura McQuarrie | Published 2014-04-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tv-bus References: [prexamples](http://prexamples.com/2014/04/worlds-first-interactive-tv-bus-unveiled-as-part-of-london-live-promo-tour/) & [londonlive](http://www.londonlive.co.uk/) London Live is a new channel dedicated to broadcasting entertainment 24/7 and to make the announcements about its launch as big as possible, the Curb Media agency set up a giant TV bus. It took over 1,000 hours to turn the double decker bus into a [giant TV screen](https://www.trendhunter.com/trends/largescale-digital-signage) and now, the giant TV bus is the second biggest outdoor screen in London and the [largest vehicular screen ever](https://www.trendhunter.com/trends/3d-billboards). The bus is made up of [over 230,000 LED lights](https://www.trendhunter.com/trends/hisense-ux-rgb-miniled-tv) and produces over 24 billion colors at a rate of one hundred frames per second. The bus was parked at Marble Arch Stadium and hooked up to a camera, so that people passing by could interact and see themselves on the big screen. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Vehicular Entertainment Screens:** Opportunity to incorporate large-scale digital displays in vehicles for new avenues of entertainment and advertisement. - **Interactive Outdoor Advertising:** Opportunity to engage with audiences through interactive outdoor advertisements on large digital screens in public spaces. - **Real-time Camera Integration:** Opportunity to use real-time camera integration in outdoor advertising campaigns for increased audience engagement and interactivity. ### Who This Affects Most - **Automotive Industry:** New opportunities for automotive companies to team up with advertisers and offer in-car digital entertainment screens. - **Advertising Industry:** New opportunities for advertising companies to create interactive outdoor advertisements using large digital displays in public spaces. - **Entertainment Industry:** New opportunities for entertainment companies to partner with advertisers and utilize large-scale digital displays in public spaces for promotional campaigns. ## Related on Trend Hunter - [Foldable Outdoor TVs](https://www.trendhunter.com/trends/c-seed.md) - [97-Inch Flat Screen TVs](https://www.trendhunter.com/trends/97inch-g2.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Immersive Imaginative TV Models](https://www.trendhunter.com/trends/lg-magnit-active-micro-led-tv.md) - [Colossal Holographic Displays](https://www.trendhunter.com/trends/colossal-holographic-display.md) - [Cinematic Car Cabin Displays](https://www.trendhunter.com/trends/bmw-theatre-screen.md) - [Entertainment-Integrated Luxe Vans](https://www.trendhunter.com/trends/vision-v.md) - [Four-Wheel Integrated Televisions](https://www.trendhunter.com/trends/trolley-display-4k.md)