# AI TV Advertisements Channel 4 Now Lets Broadcasters Place Ads Based on Relevant Scenes By Laura McQuarrie | Published 2018-07-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tv-advertisement References: [campaignlive](https://www.campaignlive.co.uk/article/channel-4-test-ai-powered-adtech-places-ads-within-shows-context/1486974) & [channel4](http://www.channel4.com/info/press/news/c4-announces-global-first-in-artificial-intelligence-tv-advertising) British television broadcaster Channel 4 is introducing the future of TV advertisements with a new technology driven by augmented reality. The [AI advertising technology](https://www.trendhunter.com/trends/omneky) now gives broadcasters the ability to place [ads from brands](https://www.trendhunter.com/trends/universal-campaigns) based on scenes that are relevant from a TV show. For instance, Channel 4 describes that "a character in a show might be seen enjoying a cup of tea and this scene may appeal to a tea brand whose ad would then be placed in the following break." The [Contextual Moments ad technology](https://www.trendhunter.com/trends/cinemark) is capable of automatically identifying unique scenarios that are happening within the context of a TV program, ultimately creating greater opportunities for advertisers. As such, Channel 4 is making it possible for advertisers to buy bundled Contextual Moments in categories such as food, hot drinks, relationships or mobile phones. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Contextual Moments Ads:** Using AI technology to place ads based on relevant scenes from TV shows creates new opportunities for advertisers to reach their target audience more effectively. - **AI-powered Broadcasting:** The use of AI technology in broadcasting ads opens up new opportunities for broadcasters to create innovative advertising experiences. - **Augmented Reality Ads:** The integration of augmented reality into TV advertising provides advertisers an opportunity to create more interactive and immersive ad experiences. ### Sectors Adopting This - **Broadcasting:** The use of AI technology in broadcasting provides new opportunities for broadcasters to create more effective and engaging advertising experiences for their audience. - **Advertising:** The integration of augmented reality and AI technology creates new opportunities for advertisers to create more personalized and targeted ad experiences for their audience. - **Technology:** The deployment of AI and AR technology in broadcasting and advertising provides opportunities for innovation and disruption in the industry. ## Related on Trend Hunter - [GenAI TV Ads](https://www.trendhunter.com/trends/ai-generated-ad-service.md) - [AI-Powered Video Advertisements](https://www.trendhunter.com/trends/youtube-8.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [AI-Powered Advertising Tools](https://www.trendhunter.com/trends/amazon-ad.md) - [AI Video Advertisement Generators](https://www.trendhunter.com/trends/adcreative-ai.md) - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [AI Advertisement Additions](https://www.trendhunter.com/trends/meta-6.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/trivago-artificial-intelligence.md)