# Online Tuxedo Rentals George Zimmer Launched 'Generation Tux' to Suit Up Men With Just One Click By Cadhla Gray | Published 2015-09-15 | Updated 2015-09-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tuxedo-rentals References: [fastcompany](http://www.fastcompany.com/3051066/most-creative-people/george-zimmer-launches-online-tux-rental-service-generation-tux?partner) & [generationtux](https://www.generationtux.com/) With Generation Y being more and more interested in non-committal, accessible and economical products and services, George Zimmer's 'Generation Tux' tuxedo rentals is a perfect fit. While the former CEO of [Men's Warehouse](https://www.trendhunter.com/trends/wholebody-shave-cream) is approaching his 70s, he is no novice to modern concepts like delivery apps or rent-a-services. Generation Tux piggybacks off of his [Uber](https://www.trendhunter.com/trends/skiwear-rentals)-like tailor app called zTailors. Generation Tux allows men to order from a range of 17 suits and tuxedos online, with access to zTailors to make any additional necessary adjustments. While other [online tuxedo rentals](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation) exist, Zimmer differentiates Generation Tux from the rest in that it has a larger investment and infrastructure base. With more suits and a fast dry-cleaning turnaround, the site will never be out of a certain style. The website itself also boasts additional benefits, like a build-a-tuxedo online mannequin and a method for brides and grooms to check what stage their trusted groomsmen are at in their ordering process. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Non-committal Products and Services:** George Zimmer's 'Generation Tux' taps into the trend of Generation Y's interest in non-committal, accessible, and economical products and services. - **Uber-like Service Apps:** George Zimmer's zTailors app and 'Generation Tux' demonstrate the disruptive potential of Uber-like service apps in the formalwear rental industry. - **Enhanced Online Rental Experience:** Generation Tux sets itself apart from other online tuxedo rentals by offering a larger investment and infrastructure base, allowing for a wider selection, faster turnaround, and added benefits for customers. ### Industries Being Reshaped - **Formalwear Rental Industry:** The formalwear rental industry can embrace the disruptive innovation opportunity presented by Generation Tux to cater to the growing demand for non-committal formal attire. - **Delivery Service Industry:** The delivery service industry can explore the potential of tailored delivery apps, like zTailors, to provide customized services for various products and services. - **Wedding Industry:** The wedding industry can leverage Generation Tux's features, such as the online mannequin and groomsmen tracking system, to enhance the tuxedo rental experience for couples and their wedding parties. ## Related on Trend Hunter - [Dedicated Wedding Menswear Showrooms](https://www.trendhunter.com/trends/menswear-showroom.md) - [Groom-Targeted Wedding Tools](https://www.trendhunter.com/trends/guide-for-grooms.md) - [Men's Jewelry Rental Programs](https://www.trendhunter.com/trends/jewelry-rental-program.md) - [Inaugural Men-Focused Wedding Collections](https://www.trendhunter.com/trends/perry-ellis1.md) - [Luxury Bridal Rental Platforms](https://www.trendhunter.com/trends/ps-bridal-rental.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [On-Demand Skiwear Rentals](https://www.trendhunter.com/trends/skiwear-rentals.md) - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md)