# In-Store Tuxedo Showrooms Nordstrom is Teaming Up with The Black Tux to Offer Tuxedo Rentals By Laura McQuarrie | Published 2017-03-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/tuxedo-rental References: [psfk](https://www.psfk.com/2017/03/digital-startups-department-stores.html) & [nordstrom](https://www.nordstrom.com/) The Black Tux is a men's fashion company that caters to men who need a [tuxedo rental for a wedding](https://www.trendhunter.com/trends/cold-tux-and-brrrtie), prom or another special events or milestones. Although The Black Tux has become known for its online rental service, the digital start-up is now entering a partnership that will give it a physical presence in [Nordstrom](https://www.trendhunter.com/trends/closer-to-you) department stores. Nordstrom will be launching six in-store showrooms from The Black Tux, where consumers may book consultations, get fitted, accessorized and outfitted as they need. With the help of an ambassador from The Back Tux, customers will be able to receive a customized profile, which they may use later to place online orders without having to fret about size or remembering past orders. The partnership between Nordstrom and The Black Tux is part of a strategy to [attract younger shoppers](https://www.trendhunter.com/trends/on-rotation) to its department stores. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **In-store Showrooms:** The rise of in-store showrooms for online brands presents an opportunity for traditional retailers to increase foot traffic and attract younger customers. - **Online Profile Customization:** Allowing customers to create customized profiles for online orders can improve customer experience and lead to repeat business. - **Partnerships Between Online Startups and Traditional Retailers:** Collaborations between established retailers and online startups can create mutually beneficial opportunities for both parties. ### Sectors Adopting This - **Retail:** Retailers can partner with online startups to offer in-store experiences and rental services, attracting younger shoppers and driving sales. - **Fashion:** The fashion industry can benefit from partnerships between startups and established retailers to offer rental services and personalized online shopping experiences. - **Technology:** Advancements in technology have made it easier for retailers to offer online customization and rental services, and can open the door for collaborations with digital startups. ## Related on Trend Hunter - [Dedicated Wedding Menswear Showrooms](https://www.trendhunter.com/trends/menswear-showroom.md) - [Small-Format Retailers](https://www.trendhunter.com/trends/closer-to-you.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Value-Driven Updated Wedding Programs](https://www.trendhunter.com/trends/updated-wedding-program.md) - [Inaugural Men-Focused Wedding Collections](https://www.trendhunter.com/trends/perry-ellis1.md) - [One-Stop Wedding Shops](https://www.trendhunter.com/trends/af-wedding-shop.md) - [Men's Jewelry Rental Programs](https://www.trendhunter.com/trends/jewelry-rental-program.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md)