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# Multifunctional Mobile Batteries
Tuvyah Schleifer's Travel Power Pack Can Carry Up to Two Cards

By Michael Hines | Published 2014-01-29 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/tuvyah-schleifer
References: [tuvie](http://www.tuvie.com/lean-green-portable-power-machine-ultra-thin-external-battery-keeps-your-gadgets-going-longer/) & [indiegogo](http://www.indiegogo.com/projects/ultra-thin-soft-touch-waterproof-external-battery-green-white-versions)

Industrial designer Tuvyah Schleifer has created a battery pack that is both [colorful](https://www.trendhunter.com/trends/popsic-charger) and soft to the touch. Colorful battery packs are nothing new, but most of the ones on the market are anything but soft. Schleifer's design is covered in synthetic leather, giving it a nondescript look and also making it nice and soft. The synthetic leather is also [waterproof](https://www.trendhunter.com/trends/carabiner-battery), meaning you won't have to worry about spills or rain.

The best part of this battery pack is the small pouch discretely sewn into it. This pouch allows you to keep a few cards and perhaps a bit of cash handy and is ideal for those who like to travel light. Tuvyah Schleifer is currently seeking funding on Indiegogo for his battery pack and is asking for $36,000 (a pledge of $15 gets you one).

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 24% | Activity: 47% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Colorful Battery Packs:** Opportunity for businesses to create battery packs in a wide range of vibrant colors to appeal to a broader customer base.
- **Soft-touch Design:** Disruptive innovation opportunity for industries to incorporate soft synthetic leather materials in their product designs to enhance user comfort and aesthetics.
- **Multifunctional Power Packs:** Potential for businesses to develop power packs with additional features such as discreet pouches for carrying cards and cash, catering to the needs of travelers and individuals on the go.

### Sectors Adopting This

- **Consumer Electronics:** Disruptive innovation opportunity for electronics manufacturers to offer battery packs with innovative designs and additional functionality.
- **Fashion Accessories:** Opportunity for fashion brands to collaborate with designers and create stylish and soft-touch battery packs that can also serve as fashion accessories.
- **Travel Accessories:** Potential for companies in the travel industry to incorporate multifunctional power packs with discreet pouches into their range of travel accessories, providing convenience for travelers.

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